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美国医学协会: 奥美和广告委员会认识的人
案例简介：
美国医学协会: 奥美和广告委员会认识的人
案例简介：
American Medical Association: People You Know by Ogilvy & The Ad Council
案例简介：
American Medical Association: People You Know by Ogilvy & The Ad Council
案例简介：
美国医学协会: 奥美和广告委员会认识的人
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American Medical Association: People You Know by Ogilvy & The Ad Council
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November 14 is World Diabetes Day, and the Ad Council is partnering with the American Medical Association and the CDC to help those one-in-three Americans with prediabetes learn their risk.This year’s campaign, developed pro bono by Ogilvy for the Ad Council, is focused on helping people understand that prediabetes is preventable and reversible. This is the third year in a row that Ogilvy has collaborated with Ad Council, AMA and CDC for the national prediabetes PSA campaign. The spots feature surreal scenarios that show the viewer who in their own life may have prediabetes – whether it’s them, their boss, or their boss’s boss. Prediabetes can be reversed with early diagnosis, which is why the spots drive to an easy, one-minute risk test that’s already helped more than two million people know where they stand.CreditsAgency: OgilvyClients: The Ad CouncilAMACDC
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