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美国心脏协会和美国医学协会: Ad理事会和Havas肾上腺素的HBP数字
案例简介:
美国心脏协会和美国医学协会: Ad理事会和Havas肾上腺素的HBP数字
案例简介:
American Heart Association and American Medical Association: HBP Numbers by Ad Council & Havas Adrenaline
案例简介:
American Heart Association and American Medical Association: HBP Numbers by Ad Council & Havas Adrenaline
案例简介:
美国心脏协会和美国医学协会: Ad理事会和Havas肾上腺素的HBP数字
暂无简介
American Heart Association and American Medical Association: HBP Numbers by Ad Council & Havas Adrenaline
暂无简介
基本信息
- 广告品牌: American Heart Association , American Medical Association
- 发布日期: 2017-11
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
The latest campaign from the Ad Council, in association with the American Heart Association (AHA), American Stroke Association (ASA), and American Medical Association (AMA), highlights high blood pressure numbers to get people to seek treatment before they are debilitated by a heart attack or stroke.The campaign, ‘HBP Numbers,’ consists of a series of black-and-white public service announcements featuring real stroke and heart attack survivors talking about the high blood pressure numbers that led to surgery and near death experiences. The ads were created by Havas Adrenaline and produced by global production company and artist management agency, Great Bowery Film. The PSAs were shot and directed by Marco Grob of Bernstein & Andriulli.CreditsAdCouncilVice President, Campaign Director: Tracy Danicich Campaign Director: Nicholas Sugai Assistant Campaign Manager: John MadeiraGreat Bowery FilmExecutive Producer: Shannon Lords Accountant: Christine Bae Producer: Tina NakaneHavasChief Creative Officer / Managing Director: Rich Russo Creative Director: Liz Donnelly Creative Director: François Crabalona Print and Broadcast Producer: Peter FeldmanDigital Producer: Theodore McFail Digital Content Strategist: Jennifer Simoni Senior Strategist: Jennifer Maisey Global Account Director: Alicia De Armas Account Supervisor: Dorothée Cocula Account Executive: Meghan Caraway Account Intern: Kenzi Weiss
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