McCann Manchester is launching a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run up to Christmas.The campaign 'Snot, the Toy No One Wanted' breaks on 14 October across Sky, Channel 4 and ITV with a 60-second TV commercial backed up by an integrated campaign that spans TV, radio, online, social media, PR and in-store.The work builds on the success of last year’s highly successful campaign, 'If I Were A Toy', which proudly showcased the fun of the toy store and range of products in-store within the campaign.Shot by director Chris Palmer, the campaign runs from now until mid-December, and will see Smyths link up with Great Ormond Street Hospital and Temple Street Foundation. All profits from the Snot plush toy and storybooks sold in all 110 stores going straight to the charities.CreditsClient name and job title: Martina Moran & Sinead Byrne - Joint Heads of MarketingCreative agency: McCann ManchesterManaging partner: Richard AldissSenior account manager: Kim CleaverCreative team: Adam Richardson & Becci NadenAgency producer: Melissa BennettProduction company: GorgeousMedia planning and buying agency: UM Manchester