180 Degrees From Ordinary Treasure Hunt|短视频|广告营销案例【ADGuider广告指南】

普通寻宝180度

案例简介：随着第四季度假期的临近，旅游和酒店品牌正在加紧准备。尽管有所不同，但人们外出走动的需求仍然被压抑。Windstar Cruises拥有六艘高档精品游艇，正在寻求利用这一需求。它以一种独特的方式这样做。从9月10日开始，Windstar将进行大规模的寻宝活动，提供非凡的大奖，包括免费的异国情调游轮到一个寓所港口。这是温莎纪念与完全接种疫苗的船员和客人一起巡航的方式。抽奖活动被称为 “普通寻宝的180度”，利用了Windstar与其他更大，更传统的邮轮公司的不同点，并邀请玩家上网观看11个短片，这些短片将在Windstar的社交频道和抽奖登陆页面上托管。由Windstar的创意代理合作伙伴第四集创建的视频包含一个数字，字母或符号，当它们串在一起时，会形成一个Google Plus代码，揭示宝藏的目的地。一旦玩家破解了密码，他们就会被输入以赢得巡游以取回宝藏-最终发现等待获胜者的非凡大奖。共有180部迷你电影，每一部都反映了有关巡航体验的微小细节，每一部都代表 “普通1度”。抽奖10月1日结束。由美国第四集为Windstar Cruises创建的综合广告，类别为: 酒店，旅游，娱乐，休闲。

普通寻宝180度

案例简介：As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.