Improving London cycling|短视频|广告营销案例【ADGuider广告指南】

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改善伦敦自行车

案例简介：像梅林和其他 500 名骑自行车的人一样，开始发出关于伦敦自行车安全的嘟嘟声。参与 http://giveabeep.org/Too 我们的许多骑自行车的同伴已经习惯了在伦敦通勤的风险。我们需要新的方法来疏导随之而来的挫折。受良好的生活工具自行车铃铛的启发，我们看到了创造新工具的机会。一种工具，不仅可以拯救你的生命，也可以拯救其他人的生命。与伦敦自行车运动一起，我们分发了 500 个连接按钮来启动这项运动，这项运动是由 h ö vding 创造的，他是自行车安全的创新者，也是城市自行车运动员安全气囊的创造者。

改善伦敦自行车

案例简介：Do like Merlin and 500 other cyclists and start giving a *beep* about cycling safety in London. Engage at http://giveabeep.org/Too many of our fellow cyclists have grown accustomed to the risks associated with commuting in London.We need new ways to channel the frustration that follows. Inspired by the good ol’ lifesaver, the bicycle bell, we saw the opportunity of creating a new tool. A tool that would not only save your life, but the lives of other people too.Together with London Cycling Campaign we’ve handed out 500 connected buttons to kickstart this movement created by Hövding, an innovator in cycling safety and creator of the airbag for urban cyclists.