案例简介：描述/概要 摘要 由于希腊人每天至少喝 3 杯咖啡，Ideacookies 的概念是，包装在单独包装的饼干中的想法会让他们一天过得愉快。麦肯 · 埃里克森 · 雅典希望让营销人员品尝饼干，然后打电话或访问网站，看看该机构能为他们做些什么，从而在创造力和创新方面超越自己。 上下文 5,000 名营销人员目前品尝了 Ideacookies，18 家公司要求提交证书，从 12 个球场，8 个成功。麦肯 · 埃里克森网站上的流量增加了两倍，市场上有如此多的嗡嗡声，Ideacookies 甚至出口到塞浦路斯。他们还获得了国家级奖项。不起眼的饼干成为广告业的开创性促销活动，也是一种以自然和非强制的方式接近目标营销人员的工具

案例简介：Description / Synopsis Summary Since Greeks enjoy at least 3 coffees a day, the concept of Ideacookies was that ideas wrapped in individually packed cookies would make their day. McCann Erickson Athens wanted to outdo itself in creativity and innovation by getting marketing personnel to sample a cookie then phone or visit the website to see what the agency could do for them. Context 5,000 marketers „tasted “the Ideacookies, 18 companies requested a credentials presentation, and from 12 pitches, 8 were successful. Traffic on the McCann Erickson website tripled and there was so much buzz on the market, Ideacookies were even exported to Cyprus. They also won national awards. The humble cookie became a pioneering promotional activity for the advertising industry and a tool to approaching the targeted marketing personnel in a natural and unforced way

白色包装袋里的小创意 | The ideas wrapped in the white wrap

案例简介：描述/概要 摘要 由于希腊人每天至少喝 3 杯咖啡，Ideacookies 的概念是，包装在单独包装的饼干中的想法会让他们一天过得愉快。麦肯 · 埃里克森 · 雅典希望让营销人员品尝饼干，然后打电话或访问网站，看看该机构能为他们做些什么，从而在创造力和创新方面超越自己。 上下文 5,000 名营销人员目前品尝了 Ideacookies，18 家公司要求提交证书，从 12 个球场，8 个成功。麦肯 · 埃里克森网站上的流量增加了两倍，市场上有如此多的嗡嗡声，Ideacookies 甚至出口到塞浦路斯。他们还获得了国家级奖项。不起眼的饼干成为广告业的开创性促销活动，也是一种以自然和非强制的方式接近目标营销人员的工具

白色包装袋里的小创意 | The ideas wrapped in the white wrap

案例简介：Description / Synopsis Summary Since Greeks enjoy at least 3 coffees a day, the concept of Ideacookies was that ideas wrapped in individually packed cookies would make their day. McCann Erickson Athens wanted to outdo itself in creativity and innovation by getting marketing personnel to sample a cookie then phone or visit the website to see what the agency could do for them. Context 5,000 marketers „tasted “the Ideacookies, 18 companies requested a credentials presentation, and from 12 pitches, 8 were successful. Traffic on the McCann Erickson website tripled and there was so much buzz on the market, Ideacookies were even exported to Cyprus. They also won national awards. The humble cookie became a pioneering promotional activity for the advertising industry and a tool to approaching the targeted marketing personnel in a natural and unforced way

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白色包装袋里的小创意 | The ideas wrapped in the white wrap

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