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1202 组织: 不要抹去发生的事情
案例简介：麦肯 · 埃里克森 · 特拉维夫提高了以色列对性侵犯的认识，并帮助受害者说出真相。只有 10% 站出来。其余的人试图消除发生了什么。一封附有 Word doc 的电子邮件被传播。启用了 MS 的 “追踪变更” 功能，并在电子邮件中详细介绍了观众在给她姐姐的 attachmenta 年轻女孩的信中可能会发现的内容，温和地讲述了她的攻击。Track changes 功能揭示了故事中的删除，描绘了一幅更完整的图形图片。“erasing” 的想法开始了数百次对话，激起了愤怒。意识高涨，一些人打破了沉默。
1202 组织: 不要抹去发生的事情
案例简介：McCann Erickson Tel Aviv increase sexual assault awareness in Israel and help empower victims to speak out.1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to âeraseâ what happened. An email was spread with a Word doc attached. The MS Word âtrack changesâ function was enabled, and Details were given in the email of what viewers might find in the attachmentâa young girlâs letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture.The idea of âerasingâ started hundreds of conversation and incited outrage.Awareness spiked and some People broke their silence.
1202 Org: Don't Erase what happened
案例简介：麦肯 · 埃里克森 · 特拉维夫提高了以色列对性侵犯的认识，并帮助受害者说出真相。只有 10% 站出来。其余的人试图消除发生了什么。一封附有 Word doc 的电子邮件被传播。启用了 MS 的 “追踪变更” 功能，并在电子邮件中详细介绍了观众在给她姐姐的 attachmenta 年轻女孩的信中可能会发现的内容，温和地讲述了她的攻击。Track changes 功能揭示了故事中的删除，描绘了一幅更完整的图形图片。“erasing” 的想法开始了数百次对话，激起了愤怒。意识高涨，一些人打破了沉默。
1202 Org: Don't Erase what happened
案例简介：McCann Erickson Tel Aviv increase sexual assault awareness in Israel and help empower victims to speak out.1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to âeraseâ what happened. An email was spread with a Word doc attached. The MS Word âtrack changesâ function was enabled, and Details were given in the email of what viewers might find in the attachmentâa young girlâs letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture.The idea of âerasingâ started hundreds of conversation and incited outrage.Awareness spiked and some People broke their silence.
1202 组织: 不要抹去发生的事情
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1202 Org: Don't Erase what happened
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