本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Ż ubr ó wka伏特加: 反对假货的明星
案例简介：
Ż ubr ó wka伏特加: 反对假货的明星
案例简介：
Żubrówka Vodka: Stars Against Fakes
案例简介：
Żubrówka Vodka: Stars Against Fakes
案例简介：
Ż ubr ó wka伏特加: 反对假货的明星
暂无简介
Żubrówka Vodka: Stars Against Fakes
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
TaskAs soon as the brand becomes successful, it is ruthlessly copied. It happened to Żubrówka, too. We were given the task of dealing with fakes! SolutionWe didn’t scream “fakes are bad,” we shot a commercial featuring them! For filming, we invited the doubles of Angelina Jolie, Jason Statham and Johnny Depp. In general, fakes were advertising fakes! And, of course, like all the fakes, our stars were not so great… It was immediately noticed on social media, and there was a flurry of fake hating. This is how we managed to raise the issue of fakes as effectively as possible and delivered the campaign message: “Fakes are needed to remind us of the original. Real Żubrówka is only from Poland!”
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
