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Ż ubr ó wka明星反对假货 (反假数字运动)
案例简介:
Ż ubr ó wka明星反对假货 (反假数字运动)
案例简介:
ŻUBRÓWKA Stars Against Fakes (anti-fake digital campaign)
案例简介:
ŻUBRÓWKA Stars Against Fakes (anti-fake digital campaign)
案例简介:
Ż ubr ó wka明星反对假货 (反假数字运动)
暂无简介
ŻUBRÓWKA Stars Against Fakes (anti-fake digital campaign)
暂无简介
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案例详情
Abibas in an underpass, Louis Beton on the market stalls, an iFone with three SIM cards… Fakes are the problem of any successful brand. It is the problem of our customer, Żubrówka, as well. Instead of aggressively fighting the fakes of Żubrówka, we decided… to advertise them! Well, for people to see the misery of fakes. We invited for shooting double stars of Angelina Jolie, Jason Statham, Johnny Depp, and even Oleh Vynnyk. The campaign has caused a stir for as much as 4.3 million reach, and traffic was 149% higher than planned at the expense of organics. There we go!
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