Cheerful Sole|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

欢快的鞋底

案例简介：“随着乐购改变了它的形象，它得到了广告公司的巨大帮助” (麦克劳林勋爵) 回想 1990年。乐购仍然遭受其不吸引人的 “堆高它，卖它便宜” 的声誉。人们可能会从乐购购买美食，或者用他们的储蓄来信任美食，这种怀疑会受到欢迎。从一家信誉不佳的公司来看，乐购现在是美国最值得信赖的品牌之一。广告一直是乐购总投资的一个持续但相对较小的组成部分。然而，通过其在转变乐购品牌形象中的重要作用，它为乐购的底线贡献了额外的 130m。

欢快的鞋底

案例简介："As Tesco has changed its image, it was helped enormously by the advertising agency" (Lord MacLaurin) Think back to 1990. Tesco still suffered from its unappealing "pile it high, sell it cheap" reputation. Incredulity would have greeted the suggestion that people might buy gourmet food from Tesco or trust it with their savings. From a company with flagging credibility, Tesco is now one of the nation's most trusted brands. Advertising has been a consistent but relatively minor component of Tesco's total investment. Yet, through its instrumental role in transforming Tesco's brand image, it had contributed an extra Â£130m to Tesco's bottom line.