Quitting Calendar|海报/平面|广告营销案例【ADGuider广告指南】

退出日历

案例简介：简要说明: 我们的人力资源代表面临的主要挑战是不断与候选人保持联系，而不惹恼他们。因此，至关重要的是要想出一个想法，以有趣的方式与他们交谈，而不要错过我们的目标，让他们退出，然后加入荣格 · 冯 · 马特。描述客户的简报: 我们被告知要为该机构提供一个有效而新鲜的招聘工具，以寻找市场上最好的创意人才。描述你是如何到达最终设计的: 我们给了我们的候选人一个 A4 大小的撕掉日历，其中包含一年中每一天的现成的辞职信: 365 有趣的信件，只需要签名和上交。我们想出了最荒谬的戒烟理由，取笑整个广告业，并利用创意日常生活的元素来设计视觉戒烟艺术作品。通过这种方式，我们每天都提醒我们想要的候选人在荣格 · 冯 · 马特工作的灵感。我们让辞职变得前所未有的容易。表明市场的结果有多成功: 世界上第一个退出日历在德国广告业引起了轰动。我们的人力资源代表在众多面试中使用日历作为特别赠品。它被惊讶地接受，并导致主要创意人和高级和初级创意最终加入荣格 · 冯 · 马特。

退出日历

案例简介：Brief Explanation: The main challenge for our HR representatives is to constantly be in contact with the candidates without annoying them. So it was crucial to to come up with an idea to talk to them in an entertaining way without missing our goal of making them quit and then join Jung von Matt. Describe the brief from the client: We were briefed to come up with an effective and fresh recruitment tool for the agency to headhunt the best creatives in the market. Description of how you arrived at the final design: We gave our candidates an A4 size tear-off calendar that contained a ready-made quitting letter for each and every day of the year: 365 entertaining letters that just had to be signed and handed in. We came up with the most absurd quitting reasons, made fun of the whole advertising industry and used elements of a creative’s everyday life to design visual quitting art works. This way we reminded our desired candidates every day how inspired working at Jung von Matt is. And we made quitting one’s job as easy as never before. Indication of how successful the outcome was in the market: The first quitting calendar in the world caused a buzz in the German advertising industry. Our HR representatives used the calendar in numerous interviews as a special give away. It was received with amazement and caused leading creatives as well as creatives of the senior and junior level to finally join Jung von Matt.