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案例简介:由于网络钓鱼骗局,银行客户感到不安全,隐私对于形成牢固和信任的关系至关重要。通过演绎Shaggy's It With Me,阿联酋NBD教育所有银行客户永远不提供他们的账户信息-仅仅是因为银行永远不会问。结果是11m观点,91,000反应和34,000股。重要的是,欺诈案件数量下降了62%,每月损失金额下降了86%,每个案件的平均损失减少了67%,表明客户意识增强。
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案例简介:Banking customers are feeling insecure as a result of phishing scams, and privacy is pivotal to forming a strong and trusted relationship. Through a rendition of Shaggy's It Wasn't Me, Emirates NBD educated all banking customers to never give out their account information - simply because a bank will never ask. The result was 11m views, 91,000 reactions and 34,000 shares. Importantly, the number of fraud cases went down by 62%, the loss amount per month by 86%, and the average loss per case decreased by 67% indicating increased customer awareness.
Secure Your Account
案例简介:由于网络钓鱼骗局,银行客户感到不安全,隐私对于形成牢固和信任的关系至关重要。通过演绎Shaggy's It With Me,阿联酋NBD教育所有银行客户永远不提供他们的账户信息-仅仅是因为银行永远不会问。结果是11m观点,91,000反应和34,000股。重要的是,欺诈案件数量下降了62%,每月损失金额下降了86%,每个案件的平均损失减少了67%,表明客户意识增强。
Secure Your Account
案例简介:Banking customers are feeling insecure as a result of phishing scams, and privacy is pivotal to forming a strong and trusted relationship. Through a rendition of Shaggy's It Wasn't Me, Emirates NBD educated all banking customers to never give out their account information - simply because a bank will never ask. The result was 11m views, 91,000 reactions and 34,000 shares. Importantly, the number of fraud cases went down by 62%, the loss amount per month by 86%, and the average loss per case decreased by 67% indicating increased customer awareness.
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Secure Your Account
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