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艾伦·格雷父亲的份额
案例简介：写一个简短的总结在电影中发生了什么 我们制作了一部电影，以一种真正的南非方式讲述了一个令人心动的普遍故事，一个男孩从父亲那里学习了长期投资的价值。这部电影在电视，电影院和在线上发行。广播，户外和平面广告进一步传播了信息。 陪审团的文化/背景信息 很少有南非人把钱存起来。更少的人长期投资。今天，超过94% 人在退休时需要经济援助。这给家庭成员带来了巨大的经济压力，他们最终不仅要养活自己，还要养活大家庭。我们需要改变叙述。
艾伦·格雷父亲的份额
案例简介：Write a short summary of what happens in the film We created a film that told a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father. The film was launched on TV, cinema and online. Radio, outdoor and print ads spread the message even further. Cultural/Context information for the jury Very few South Africans are putting their money away. Even fewer invest it long-term. Today, over 94% need financial assistance in their retirement. It places massive financial pressure on family members who end up not only supporting themselves, but extended family as well. We needed to change the narrative.
Allan Gray Father’s Share
案例简介：写一个简短的总结在电影中发生了什么 我们制作了一部电影，以一种真正的南非方式讲述了一个令人心动的普遍故事，一个男孩从父亲那里学习了长期投资的价值。这部电影在电视，电影院和在线上发行。广播，户外和平面广告进一步传播了信息。 陪审团的文化/背景信息 很少有南非人把钱存起来。更少的人长期投资。今天，超过94% 人在退休时需要经济援助。这给家庭成员带来了巨大的经济压力，他们最终不仅要养活自己，还要养活大家庭。我们需要改变叙述。
Allan Gray Father’s Share
案例简介：Write a short summary of what happens in the film We created a film that told a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father. The film was launched on TV, cinema and online. Radio, outdoor and print ads spread the message even further. Cultural/Context information for the jury Very few South Africans are putting their money away. Even fewer invest it long-term. Today, over 94% need financial assistance in their retirement. It places massive financial pressure on family members who end up not only supporting themselves, but extended family as well. We needed to change the narrative.
艾伦·格雷父亲的份额
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Allan Gray Father’s Share
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