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醋酸覆盖页面
案例简介:这次执行是 Tassimo brewer 的一整页广告,这是一台独特的机器,生产单一份咖啡、茶和卡布奇诺。有一个醋酸涂层,上面有一个缩小的机器图像。当覆盖层位于编辑页面的顶部时,看起来机器已经集成到厨房里,属于柜台。塔西莫对打破广告和编辑之间的障碍的创新态度。他们在一个专注于名人住宅装修的社论专题中,在一个令人惊叹的台面上覆盖了他们的酿酒师 -- 让消费者在他们的家中想象塔西莫。
醋酸覆盖页面
案例简介:This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo's innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation - Allowing consumers to imagine Tassimo in their homes.
Acetate overlay page
案例简介:这次执行是 Tassimo brewer 的一整页广告,这是一台独特的机器,生产单一份咖啡、茶和卡布奇诺。有一个醋酸涂层,上面有一个缩小的机器图像。当覆盖层位于编辑页面的顶部时,看起来机器已经集成到厨房里,属于柜台。塔西莫对打破广告和编辑之间的障碍的创新态度。他们在一个专注于名人住宅装修的社论专题中,在一个令人惊叹的台面上覆盖了他们的酿酒师 -- 让消费者在他们的家中想象塔西莫。
Acetate overlay page
案例简介:This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo's innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation - Allowing consumers to imagine Tassimo in their homes.
醋酸覆盖页面
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Acetate overlay page
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