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案例简介:在巴西,“禁止停车” 标志是一个常见的象征。在里面,我们看到字母 E (“estacionar” = park),在一个红色圆圈内被一条红线交叉。对于我们的意识运动,我们做了相同的标志,但是使用所有其他字母,我们把它们放在没有停车标志的地方。这些不寻常的标志立即引起了驾车者和行人的注意,让他们停下来阅读我们的信息: 开车时,每封信都是禁止的。
案例简介:In Brazil, the “No Parking” sign is a common symbol. In it, we see the letter E (“estacionar” = park), crossed by a red line inside a red circle. For our consciousness campaign, we made identical signs, but using all of the other letters and we put them in the same places that No Parking signs are found. These unusual signs attracted the immediate attention of motorists and pedestrians alike, getting them to stop and read our message: while driving, every letter is prohibited.
短信禁发标示 | Don't Txt Signs
案例简介:在巴西,“禁止停车” 标志是一个常见的象征。在里面,我们看到字母 E (“estacionar” = park),在一个红色圆圈内被一条红线交叉。对于我们的意识运动,我们做了相同的标志,但是使用所有其他字母,我们把它们放在没有停车标志的地方。这些不寻常的标志立即引起了驾车者和行人的注意,让他们停下来阅读我们的信息: 开车时,每封信都是禁止的。
短信禁发标示 | Don't Txt Signs
案例简介:In Brazil, the “No Parking” sign is a common symbol. In it, we see the letter E (“estacionar” = park), crossed by a red line inside a red circle. For our consciousness campaign, we made identical signs, but using all of the other letters and we put them in the same places that No Parking signs are found. These unusual signs attracted the immediate attention of motorists and pedestrians alike, getting them to stop and read our message: while driving, every letter is prohibited.
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短信禁发标示 | Don't Txt Signs
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Every letter is prohibited. Don't text and drive.
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