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Yasso冷冻希腊酸奶: Boom成为两周集体的冰淇淋
案例简介:
Yasso冷冻希腊酸奶: Boom成为两周集体的冰淇淋
案例简介:
Yasso Frozen Greek Yogurt: Boom Goes the Ice Cream by Fortnight Collective
案例简介:
Yasso Frozen Greek Yogurt: Boom Goes the Ice Cream by Fortnight Collective
案例简介:
Yasso冷冻希腊酸奶: Boom成为两周集体的冰淇淋
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Yasso Frozen Greek Yogurt: Boom Goes the Ice Cream by Fortnight Collective
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Yasso Frozen Greek Yogurt has launched a new summer campaign called Boom Goes the Ice Cream to usher in a new era of dessert. The campaign will run from July through August and is comprised of a mix of out of home, radio, digital and social. In August street teams will also spend time in each market with a voice-activated I Scream truck where participants who scream loud enough will be rewarded with Yasso bars.The campaign was created in partnership with new Boulder agency Fortnight Collective which matches the brand’s out-of-the-box approach. Fortnight Collective was responsible for traditional media planning, creative development and production (digital videos, radio ads, digital banners, outdoor, cinema), in addition to working with an experiential partner on building out the ‘I Scream Truck’CreditsAgency: Fortnight CollectiveClient: Yasso Frozen Greek Yogurt
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