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蔬菜，就像孩子们喜欢它们一样
案例简介：纳奇 (Knacki) 知道孩子们如何在奥美·巴黎 (Ogilvy Paris) 古怪的新植物性印刷活动中喜欢他们的蔬菜。排名第一的法国熟食店肉品牌Herta创造了一种植物性香肠，其外观，口味和行为都像孩子们最喜欢的Knacki hotdogs。相遇: 长颈鹿，狗，章鱼和蝴蝶。创意解决方案是由Knacki植物热狗制成的一系列有趣且具有儿童吸引力的气球动物。乍一看，视觉效果似乎显示出动物形状的气球; 但是，在进一步研究之后，眼睛将视觉效果转换为真实的外观。这句话写道: “蔬菜，就像孩子们喜欢它们一样”。声称-就像孩子们喜欢气球一样-他们喜欢这些植物性热狗。或者，也许乍一看，你会看到热狗，然后是气球。这就是它的美。他们同样有吸引力。法国奥美巴黎为赫塔制作的平面广告，类别为: 食品。
蔬菜，就像孩子们喜欢它们一样
案例简介：Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing. Print advertisement created by Ogilvy Paris, France for Herta, within the category: Food.
Veggies, like kids love them
案例简介：纳奇 (Knacki) 知道孩子们如何在奥美·巴黎 (Ogilvy Paris) 古怪的新植物性印刷活动中喜欢他们的蔬菜。排名第一的法国熟食店肉品牌Herta创造了一种植物性香肠，其外观，口味和行为都像孩子们最喜欢的Knacki hotdogs。相遇: 长颈鹿，狗，章鱼和蝴蝶。创意解决方案是由Knacki植物热狗制成的一系列有趣且具有儿童吸引力的气球动物。乍一看，视觉效果似乎显示出动物形状的气球; 但是，在进一步研究之后，眼睛将视觉效果转换为真实的外观。这句话写道: “蔬菜，就像孩子们喜欢它们一样”。声称-就像孩子们喜欢气球一样-他们喜欢这些植物性热狗。或者，也许乍一看，你会看到热狗，然后是气球。这就是它的美。他们同样有吸引力。法国奥美巴黎为赫塔制作的平面广告，类别为: 食品。
Veggies, like kids love them
案例简介：Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing. Print advertisement created by Ogilvy Paris, France for Herta, within the category: Food.
蔬菜，就像孩子们喜欢它们一样
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Veggies, like kids love them
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