In recognition of International Women’s Day, Ogilvy Paris has launched an intrusive ad banner campaign with French Associations 'Stop Harcèlement de Rue', 'Les Effronté.es' and 'Paye Ta Shnek' intended to awaken men to the experience of sexual harassment faced by women.Over International Women's Day in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NonC’estNon. (NoMeansNo).Claire Ludwig, member of the committee board of Stop Harcèlement de Rue was immediately captivated by the agency’s response to the problem. “This campaign helps makes this type of behavior a reality and thus, we believe, the impact will be broader than what we could have done in traditional media," she said.CreditsAgency: Ogilvy ParisCreative Director: David RaichmanCopywriter: Dimitri SorkineEnglish Copywriter: Martha MurphyArt Director: Frederic Siebert, Guillaume Mary, Manon TardifStrategic Planner : Agathe DumasMedia Planning Director: Benjamin FleischmanBusiness Partner: Deborah TervilAccount Director: Aurélie CrespoProject Director: Jane CrobedduProducer: Dorian SalortPR Manager: Kim Ball, Clara Bascoul-Gauthier, Desiree RamialisonDigital Producer: Emmanuel LickelCreative Technologist: Julien DorraSound Designer: Jean-Jacques HubertSound Manager: Céline BazardTraffic Manager : Audrey HertzTraffic : Pascale Robert