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Bethesda Softworks: Midnight Oil的TranStar人格测试
案例简介：
Bethesda Softworks: Midnight Oil的TranStar人格测试
案例简介：
Bethesda Softworks: TranStar Personality Test by Midnight Oil
案例简介：
Bethesda Softworks: TranStar Personality Test by Midnight Oil
案例简介：
Bethesda Softworks: Midnight Oil的TranStar人格测试
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Bethesda Softworks: TranStar Personality Test by Midnight Oil
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Midnight Oil & Bethesda launched a sweepstakes promotion for Bethesda’s latest title, PREY. The campaignengages fans by encouraging them to take a Rorschach personality test to see if they are eligible to work aboard theTalos I Space Station. The test goes through deep psychological questions as Rorschach-inspired Typhonstransform in front of users. At the end of the experience, users are able to connect their Facebook account andcreate a custom profile video avatar that uses a moving Typhon-Rorschach overlay. The customized asset reinforcesthe brand, and invites new audiences to discover PREY. Participating in the program and creating a video avatarenters users into a grand prize sweepstakes where they can win out-of-this-world prizes, including a 4K homeentertainment system and a trip to Space (camp)! www.transtarawaits.comCreditsBethesdaMidnight Oil AgencyBlack And Red
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