本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
疼痛小组
案例简介：简要解释 每年在多伦多儿童医院，成千上万的癌症儿童正在接受治疗。这些年轻患者必须经历的最糟糕的部分是痛苦的治疗，如手术、化疗和放疗。医院不断致力于创新的方法来减少疼痛。为了帮助他们做到这一点，他们需要他们的病人准确地记录他们每天的感受。然而，在治疗后，许多患者太累或沮丧，甚至无法拿着笔，更不用说保存详细的报告了，不幸的是，除非数据收集一致，否则几乎是无用的。SickKids 每天都来找我们，帮助我们找到一个创造性的解决方案来收集这些数据。随之，疼痛小组移动应用程序诞生了。每个孩子都有一个装有我们应用程序的 iPhone，然后他们每天收到两次警报，通知他们是时候完成疼痛报告任务了。通过简单的手指轻弹，孩子们可以很容易地确定它到底在哪里疼，疼了多少。为了确保患者尽可能一致地提交报告，我们建立了一个引人入胜的奖励和毕业结构。然后为了帮助我们的新兵保持他们前进的动力，我们招募了加拿大顶级警察戏剧《闪点》和《新秀蓝》的演员, 通过一系列激励视频，告知我们的病人何时晋升。对该应用程序的反应是惊人的。由于其成功，疼痛小组移动应用程序现在将在加拿大其他四家医院推出，并将很快在各地推出。所以现在，多亏了生病的孩子以及他们对创新和医学思想领导的承诺，世界各地的癌症儿童将在他们勇敢的战斗中拥有一种新的武器。
疼痛小组
案例简介：Brief Explanation Every year at Toronto’s Hospital for Sick Children thousands of children with cancer are being treated. The worst part of what these young patients have to go through are the painful treatments like surgery, chemotherapy and radiation. The hospital is continually working on innovative ways to minimize the pain being experienced. To help them do this, they need their patients to record exactly how they are feeling on a daily basis. After treatment however, many patients are too tired or discouraged to even hold a pen much less keep detailed reports and unfortunately unless the data is collected consistently, it is virtually useless. SickKids approached us to help find a creative solution to collect this data every single day. And with that, the Pain Squad Mobile App was born. Each child was given an iPhone loaded with our App, then twice a day they received an alert informing them it was time to complete their pain reporting mission. With a simple flick of the finger, kids could easily identify exactly where and how much it hurt. To ensure that patients would file their reports as consistently as possible, we built in an engaging reward and graduation structure. Then to help keep our recruits motivated as they progressed, we enlisted the casts of Canada’s top police dramas, Flashpoint and Rookie Blue, to inform our patients when they were moving up the ranks through a series of motivational videos. The response to the app has been amazing. Due to its success, the Pain Squad Mobile App is now set to roll-out into four other Canadian hospitals and will soon be made available everywhere. So now, thanks to SickKids and their commitment to innovation and medical thought leadership, kids with cancer the world over will have a new weapon in their brave fight.
PAIN SQUAD
案例简介：简要解释 每年在多伦多儿童医院，成千上万的癌症儿童正在接受治疗。这些年轻患者必须经历的最糟糕的部分是痛苦的治疗，如手术、化疗和放疗。医院不断致力于创新的方法来减少疼痛。为了帮助他们做到这一点，他们需要他们的病人准确地记录他们每天的感受。然而，在治疗后，许多患者太累或沮丧，甚至无法拿着笔，更不用说保存详细的报告了，不幸的是，除非数据收集一致，否则几乎是无用的。SickKids 每天都来找我们，帮助我们找到一个创造性的解决方案来收集这些数据。随之，疼痛小组移动应用程序诞生了。每个孩子都有一个装有我们应用程序的 iPhone，然后他们每天收到两次警报，通知他们是时候完成疼痛报告任务了。通过简单的手指轻弹，孩子们可以很容易地确定它到底在哪里疼，疼了多少。为了确保患者尽可能一致地提交报告，我们建立了一个引人入胜的奖励和毕业结构。然后为了帮助我们的新兵保持他们前进的动力，我们招募了加拿大顶级警察戏剧《闪点》和《新秀蓝》的演员, 通过一系列激励视频，告知我们的病人何时晋升。对该应用程序的反应是惊人的。由于其成功，疼痛小组移动应用程序现在将在加拿大其他四家医院推出，并将很快在各地推出。所以现在，多亏了生病的孩子以及他们对创新和医学思想领导的承诺，世界各地的癌症儿童将在他们勇敢的战斗中拥有一种新的武器。
PAIN SQUAD
案例简介：Brief Explanation Every year at Toronto’s Hospital for Sick Children thousands of children with cancer are being treated. The worst part of what these young patients have to go through are the painful treatments like surgery, chemotherapy and radiation. The hospital is continually working on innovative ways to minimize the pain being experienced. To help them do this, they need their patients to record exactly how they are feeling on a daily basis. After treatment however, many patients are too tired or discouraged to even hold a pen much less keep detailed reports and unfortunately unless the data is collected consistently, it is virtually useless. SickKids approached us to help find a creative solution to collect this data every single day. And with that, the Pain Squad Mobile App was born. Each child was given an iPhone loaded with our App, then twice a day they received an alert informing them it was time to complete their pain reporting mission. With a simple flick of the finger, kids could easily identify exactly where and how much it hurt. To ensure that patients would file their reports as consistently as possible, we built in an engaging reward and graduation structure. Then to help keep our recruits motivated as they progressed, we enlisted the casts of Canada’s top police dramas, Flashpoint and Rookie Blue, to inform our patients when they were moving up the ranks through a series of motivational videos. The response to the app has been amazing. Due to its success, the Pain Squad Mobile App is now set to roll-out into four other Canadian hospitals and will soon be made available everywhere. So now, thanks to SickKids and their commitment to innovation and medical thought leadership, kids with cancer the world over will have a new weapon in their brave fight.
疼痛小组
暂无简介
PAIN SQUAD
暂无简介
基本信息
- 广告战役： #The Hospital For Sick Children-网络-f6c2#
- 广告品牌： The Hospital For Sick Children
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
