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儿童基金会 (联合国国际儿童紧急基金): 金博
案例简介：结果和有效性: 我们用不同的方式来传达的其他非政府组织的名义作为介质，使我们获得极高覆盖率，几乎所有的人。 该活动创造了 110 万个新闻与听众估计 1800万万人，这就意味着经济价值 390,000 € 互联网: 192,000 次，32,485 的登记。 43,000 喜欢 4,551 的球迷在 Facebook (151%)。 在推特上的信徒人数增加了 62%。 2,289 提到的博客和论坛。 多个月公司参与的活动。 创意执行: 我们和传奇的 NBA 球星保罗 · 加索尔一起拍摄了一个电视节目，然后许多名人通过改变他们的名字加入了进来，很快，西班牙成千上万的人紧随其后，这是一场势不可挡的社会运动。 见解、战略和想法: 我们提到，帮助拯救孩子的故事为真正的: "如果你改变你的名字，你可以用"。因为每个人都有一个名字，大家可以帮忙。 儿童基金会希望俘虏听众沟通以不同方式的其他非政府组织, 使用新媒体的社会网络，并试图让尽可能多的电子邮件使用的数据库遇到紧急情况时，需要帮助。 观众是从六月到 99 (所以大家)，但儿童基金会在这种情况下不来硬的孩子死亡的日常世界, 这次选择了更多的情感，到他们的心中有一个美丽而强大的帮助。 客户发现一个强有力的帮助，很快被理解，对做一个简单的商业成为社会运动。
儿童基金会 (联合国国际儿童紧急基金): 金博
案例简介：Results and Effectiveness: We communicated in a different way to the other NGO´s using the name as a media so that we received very high coverage that reached almost all the population. The campaign generated 110 news items with an estimated audience of 18 million people, that means an economic value of 390,000 € Internet: 192,000 visits and 32,485 registrations. 43,000 likes and 4,551 more fans in Facebook (151%). On Twitter the number of followers increased 62%. 2,289 mentions in blogs and forums. More than 50 companies joined the campaign. Creative Execution: We made a TV spot with the legendary NBA Star Pau Gasol, then many celebrities joined by changing their names, and soon it was an unstoppable social movement followed by thousands of people in Spain. Insights, Strategy and the Idea: We gave an example of helping save the lives of kids with a tale made for real: "If you change your name, you can save a life". So because everybody has a name, everybody can help. Unicef wanted captive audiences communicating in a different way to the other NGO´s, using new media like social networks and trying to get as many e-mails as possible for use on their database when there is an emergency and need help. The audience was from 0 to 99 (so everyone), but Unicef in this case didn't come with hard information about kids that die everyday in the world, this time the option was more emotional to get to their hearts with a beautiful but powerful example of helping. The client found a powerful message of helping that was quickly understood by the audience that made a simple commercial become a social movement.
Unicef (United Nations International Children’s Emergency Fund): KIMBO
案例简介：结果和有效性: 我们用不同的方式来传达的其他非政府组织的名义作为介质，使我们获得极高覆盖率，几乎所有的人。 该活动创造了 110 万个新闻与听众估计 1800万万人，这就意味着经济价值 390,000 € 互联网: 192,000 次，32,485 的登记。 43,000 喜欢 4,551 的球迷在 Facebook (151%)。 在推特上的信徒人数增加了 62%。 2,289 提到的博客和论坛。 多个月公司参与的活动。 创意执行: 我们和传奇的 NBA 球星保罗 · 加索尔一起拍摄了一个电视节目，然后许多名人通过改变他们的名字加入了进来，很快，西班牙成千上万的人紧随其后，这是一场势不可挡的社会运动。 见解、战略和想法: 我们提到，帮助拯救孩子的故事为真正的: "如果你改变你的名字，你可以用"。因为每个人都有一个名字，大家可以帮忙。 儿童基金会希望俘虏听众沟通以不同方式的其他非政府组织, 使用新媒体的社会网络，并试图让尽可能多的电子邮件使用的数据库遇到紧急情况时，需要帮助。 观众是从六月到 99 (所以大家)，但儿童基金会在这种情况下不来硬的孩子死亡的日常世界, 这次选择了更多的情感，到他们的心中有一个美丽而强大的帮助。 客户发现一个强有力的帮助，很快被理解，对做一个简单的商业成为社会运动。
Unicef (United Nations International Children’s Emergency Fund): KIMBO
案例简介：Results and Effectiveness: We communicated in a different way to the other NGO´s using the name as a media so that we received very high coverage that reached almost all the population. The campaign generated 110 news items with an estimated audience of 18 million people, that means an economic value of 390,000 € Internet: 192,000 visits and 32,485 registrations. 43,000 likes and 4,551 more fans in Facebook (151%). On Twitter the number of followers increased 62%. 2,289 mentions in blogs and forums. More than 50 companies joined the campaign. Creative Execution: We made a TV spot with the legendary NBA Star Pau Gasol, then many celebrities joined by changing their names, and soon it was an unstoppable social movement followed by thousands of people in Spain. Insights, Strategy and the Idea: We gave an example of helping save the lives of kids with a tale made for real: "If you change your name, you can save a life". So because everybody has a name, everybody can help. Unicef wanted captive audiences communicating in a different way to the other NGO´s, using new media like social networks and trying to get as many e-mails as possible for use on their database when there is an emergency and need help. The audience was from 0 to 99 (so everyone), but Unicef in this case didn't come with hard information about kids that die everyday in the world, this time the option was more emotional to get to their hearts with a beautiful but powerful example of helping. The client found a powerful message of helping that was quickly understood by the audience that made a simple commercial become a social movement.
儿童基金会 (联合国国际儿童紧急基金): 金博
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Unicef (United Nations International Children’s Emergency Fund): KIMBO
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