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做出你的选择
案例简介：如今，言论自由受到庆祝，多样性受到欢迎。但是我们知道仍然有一些人总是被别人评判; 被认为太顺从、不那么强大、不能说话: 戴头巾的女人。从他们决定戴头巾的那天起，人们就已经期望他们以某种方式行事，以适应 “头巾” 应该是什么样子、行为和样子的刻板印象。因此，我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了我们的第一个活动，以使印度尼西亚的所有hijabers能够无所畏惧，并对他们做出的选择充满信心。我们想用信息 # AmbilPilihanmu (MakeYourChoice) 给他们力量和声音: 你是一个有两个孩子的单身妈妈？太棒了，继续努力!还是单身，30岁以下？那又怎样？!是时候让所有印度尼西亚穆斯林妇女代表她们所信仰的东西，展现自己最好的一面了。由LUP，Indonesia为ZOYA创建的综合广告，类别包括: 时尚，零售服务。
做出你的选择
案例简介：Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be. So we created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (MakeYourChoice): You’re a single mom with 2 kids? That’s awesome, keep up the good work! Still single and pushing 30? So what?! It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves. Integrated advertisement created by LUP, Indonesia for ZOYA, within the categories: Fashion, Retail Services.
Make Your Choice
案例简介：如今，言论自由受到庆祝，多样性受到欢迎。但是我们知道仍然有一些人总是被别人评判; 被认为太顺从、不那么强大、不能说话: 戴头巾的女人。从他们决定戴头巾的那天起，人们就已经期望他们以某种方式行事，以适应 “头巾” 应该是什么样子、行为和样子的刻板印象。因此，我们为Zoya (印度尼西亚最大的穆斯林时尚品牌之一) 创建了我们的第一个活动，以使印度尼西亚的所有hijabers能够无所畏惧，并对他们做出的选择充满信心。我们想用信息 # AmbilPilihanmu (MakeYourChoice) 给他们力量和声音: 你是一个有两个孩子的单身妈妈？太棒了，继续努力!还是单身，30岁以下？那又怎样？!是时候让所有印度尼西亚穆斯林妇女代表她们所信仰的东西，展现自己最好的一面了。由LUP，Indonesia为ZOYA创建的综合广告，类别包括: 时尚，零售服务。
Make Your Choice
案例简介：Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be. So we created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (MakeYourChoice): You’re a single mom with 2 kids? That’s awesome, keep up the good work! Still single and pushing 30? So what?! It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves. Integrated advertisement created by LUP, Indonesia for ZOYA, within the categories: Fashion, Retail Services.
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Make Your Choice
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