A Meaningful Gift|微电影|广告营销案例【ADGuider广告指南】

有意义的礼物

案例简介：圣诞节已成为所有关于礼物。许多人认为现在越大，越贵越好。这个假期，印尼最大的百货品牌之一Matahari想提醒人们圣诞节的真正含义: 这不是花很多钱买东西，这是向那些对你最重要的人展示你有多关心他们。在其感觉良好的节日电视广告中，Matahari强调了最简单的事情是如何变得如此有意义，并且表达你的爱并不一定要打破你的银行。连帽衫不仅仅是连帽衫，它是小妹妹给大哥一个温暖的拥抱，以换取他的温暖保护的方式。一套护肤品是向妈妈表示感谢的完美方式，妈妈总是爱护家庭。关键信息很明确: 当您在Matahari百货商店进行圣诞节购物时，您可以期望为整个家庭找到有意义且非常实惠的礼物。所以，这个圣诞节，给那些对你最有意义的礼物一个有意义的圣诞节。感觉很好，付出更少。由LUP雅加达，印度尼西亚为Matahari创建的电影广告，类别内: 零售服务。

有意义的礼物

案例简介：Christmas has become all about the presents. Many think that the bigger and the more expensive the present, the better. This holiday season, one of Indonesia's biggest Department Store brands Matahari wants to remind people of the true meaning of Christmas: it’s not about spending a lot of money on things, it’s about showing the ones who mean the most to you how much you care about them. In its feel-good festive TV Spot, Matahari highlights how the simplest things can be so meaningful and that showing your love does not have to break your bank. A hoodie is not just a hoodie, it is the little sister’s way of giving her big brother a warm hug in return for his warm protection. A set of skincare is the perfect way to say thank you to Mom, who always lovingly cares for the family. The key message is clear: when you do your Christmas shopping at Matahari Department Store, you can expect to find meaningful and very affordable presents for the whole family. So, this Christmas, give those most meaningful to you the gift of a meaningful Christmas. Feel good, pay less. Film advertisement created by LUP Jakarta, Indonesia for Matahari, within the category: Retail Services.