CAPTAINS CONQUEST|海报/平面|广告营销案例【ADGuider广告指南】

船长征服

案例简介：简要解释《船长的征服》是一款基于真正的亨利 · 摩根船长的虚张声势、领导力和技能的大型多人手机游戏。这个移动参与平台邀请你像船长一样生活，在队伍中上升到传奇地位。游戏将你的身体和社交世界转化为冒险的公海。真实的位置、真实的朋友和真实的物理对象成为多人游戏世界中的游戏片段，让你建立自己的传奇。首先在你附近找到竞争对手，并在基于加速度计的 3D 船对船战斗模式中挑战他们。加入舰队，争夺国家控制权。证明你在战斗中的技能，探索你的城市，通过队伍上升，成为整个舰队的队长。通过将你的船停靠在你最喜欢的四方地点来征服你自己的城市。在那里，在虚拟经济中交易 80 种有价值的物品。使用创新的示波器功能扫描摩根船长的真正瓶子，解锁更多的战利品。最后，通过分享到 Facebook 和 Twitter 来庆祝你的征服，并在摩根船长的 Facebook 页面上观看数千名玩家为吹嘘的权利而战。队长的征服现在可用于 iOS 和安卓。我们在 1月的消费电子展上预览了 Captain's Conquest，用互动抵押品偷看了应用程序。在那里，我们从业内人士那里收集了反馈，并通过对游戏进行抽样来产生兴奋。Captain's Conquest 于 2012年3月22日在 iTunes 应用商店和安卓游戏市场跨平台发布。仅在第一个月 (3/22-4/16): 我们就有超过 50,000 安装了应用程序的用户，平均会话时间为 4 分钟以上。我们已经积累了超过 12,000 小时的游戏。我们已经进行了 300,000 多场用户对用户的战斗，平均每天超过 10,000 场战斗。已经有超过 200,000 个位置检查，平均每天 7,000 次检查。用户已经成功扫描摩根船长的瓶子超过 13,000 次，以寻找战利品。这纯粹是消费者对产品的参与。为了生命，爱和战利品!****美国 itunes acc: mobilelion@captainsconquest.com 美国 itunes acc: C0nquest

船长征服

案例简介：Brief Explanation Captain’s Conquest is a massively multiplayer mobile game based on the bravado, leadership, and skill of the real Captain Henry Morgan. This mobile engagement platform invites you to live as the Captain did, rising through the ranks to legendary status. The game transforms your physical and social world into the high seas of adventure. Real locations, real friends and real physical objects become game pieces in a multiplayer world for you to build your own legend. Begin by locating rivals near you and challenging them in an accelerometer-based 3D ship-to-ship battle mode. Join a fleet and compete for control of the nation. Prove your skill in battle and explore your city to rise through the ranks to become Captain of the entire fleet. Conquer your own city by docking your ship at your favorite Foursquare locations. There, trade any of the eighty valuable items in a virtual economy. Unlock even more loot by scanning real bottles of Captain Morgan using the innovative scope feature. Finally, toast your conquests by sharing to Facebook and Twitter, and watch thousands of players battle for bragging rights in a real-time feed featured on the Captain Morgan Facebook Page.Captain’s Conquest is now available for iOS and Android. We previewed Captain’s Conquest this January at the Consumer Electronics Show with a sneak peek look at the app with interactive collateral. There we collected feedback from industry insiders and generated excitement by sampling the game-play. Captain’s Conquest was released cross-platform in the iTunes App Store and the Android Play Market on March 22th, 2012. In ONLY the FIRST month alone (3/22 - 4/16): We have over 50,000 installed app users with an average session time of 4+ minutes. We have accumulated over 12,000 hours of game play. We have had over 300,000 User-to-User Battles, averaging over 10,000 battles a day. There have been over 200,000 Location Check-Ins, averaging 7,000 Check-Ins a day. Users have successfully scanned bottles of Captain Morgan over 13,000 times in search for loot. This is pure consumer to product engagement. To Life, Love, and Loot! **** US itunes acc: mobilelion@captainsconquest.com US itunes acc: C0nquest