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案例简介：
案例简介：Credits
Tourism Campaign for the Valencian Community
案例简介：
Tourism Campaign for the Valencian Community
案例简介：Credits
暂无简介
Tourism Campaign for the Valencian Community
暂无简介
基本信息
- 广告品牌： Turisme Comunitat Valenciana
- 发布日期： 2024-06
- 行业领域： 互联网服务 , 旅游/酒店
- 媒体类别： 海报/平面 , 短视频 , 活动 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
Challenge To create an institutional advertising campaign for the tourism sector, focusing on training, excellence, sustainability, digitalization, and tourism intelligence during 2022/23. The aim was to convey the adaptability and readiness of the Valencian Community to new scenarios. Strategy The strategy emphasized adaptability, hyper-segmentation, and coexistence. The campaign aimed to reflect the Valencian attitude—open, hospitable, and welcoming. The final concept was “Our attitude makes tourism.” Outcome The campaign produced: 1 global campaign concept 5 creative adaptations for sub-campaigns 5 spots (20s, 30s, 1min) 5 radio spots (20s, 30s) 5 print designs 5 outdoor and large format designs 5 animated banner designs
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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