Shape Launch Video|图文,短视频|广告营销案例【ADGuider广告指南】

形状发射视频

案例简介：国际设计和咨询公司IDEO通过一个具有挑战性的项目与BIEN联系: 帮助他们为推出新的协作产品Shape创建营销视频。IDEO正在努力解决巨大的全球挑战，因此他们希望Shape视频能够反映他们当前的举措-汽车的未来。为了突出Shape的工作原理，我们使用了Ari的故事以及她如何使用经过验证的框架来征求想法，收集反馈并促进一群企业同行之间的紧密合作。最后，Ari的团队提出了一些很酷的想法，也有一些古怪的想法，有一天可以解决我们所有的移动性和交通问题。Ari能够快速征求有关想法的反馈，迭代并最终开发最终原型。BIEN负责创意指导和动画制作，与IDEO团队及其插图合作伙伴Cassandra Fontaine携手合作，制作了独特的视频，其中包含才华横溢的Kevin Boenzli的原创乐谱。指导策略是创建您从未见过或从未听说过的东西。我们不想只创建另一个解释器风格的视频。作为制作合作伙伴，我们很早就参与其中，塑造了视频的整体方向和风格，并在整个过程中即时提供视觉解决方案，以解决客户的反馈。对于动画，我们使用了多种技术-角色的cel动画和其他所有内容的2D运动图形。这使我们能够为节目的明星Ari增加一些古怪和细微差别，同时将预算保持在合理的范围内。该项目要求我们为低骑手，机甲服，无人机和飞行汽车制作动画。所以是的，我们玩得很开心!我们能够使用形状来组织这个项目，我们强烈建议您尝试一下。了解更多t IDEO.com。

形状发射视频

案例简介：The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiatives–the future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, gather feedback and foster close collaboration among a group of enterprise peers. In the end, Ari’s team comes up with some cool—and some wacky—ideas that could one day solve all of our mobility and traffic issues. Ari is able to quickly solicit feedback on the ideas, iterate and eventually develop a final prototype. BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and their illustration partner Cassandra Fontaine to create a unique video featuring an original music score by the talented Kevin Boenzli. The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. As a production partner, we were involved early on, shaping the overall direction and style of the video and offering visual solutions on the fly throughout the process to address client feedback. For animation, we used a variety of techniques – cel animation for the characters and 2D motion graphics for everything else. This allowed us to add some quirk and nuance to the star of the show, Ari, while keeping the budget within reasonable limits. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time doing it! We were able to use Shape to organize this project and we highly recommend you giving it a try. Learn more at IDEO.com.