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起亚: Moochie第6集、Moochie第5集、Moochie第4集、Moochie第3集、Moochie第2集、Moochie第1集
案例简介：
起亚: Moochie第6集、Moochie第5集、Moochie第4集、Moochie第3集、Moochie第2集、Moochie第1集
案例简介：
Kia: Moochie episode 6, Moochie episode 5, Moochie episode 4, Moochie episode 3, Moochie episode 2, Moochie episode 1
案例简介：
Kia: Moochie episode 6, Moochie episode 5, Moochie episode 4, Moochie episode 3, Moochie episode 2, Moochie episode 1
案例简介：
起亚: Moochie第6集、Moochie第5集、Moochie第4集、Moochie第3集、Moochie第2集、Moochie第1集
暂无简介
Kia: Moochie episode 6, Moochie episode 5, Moochie episode 4, Moochie episode 3, Moochie episode 2, Moochie episode 1
暂无简介
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案例详情
Branded content that David&Goliath created for Kia as part of the Soul campaign called “Moochie". The series unfolds over six episodes and runs virally on YouTube, Yahoo, VideoEgg, Vimeo, Xbox and several other sites. The story centers on three 20-something guys and their talking hamster, Moochie. D&G collaborated with director Matt Lenski, editor Heidi Black and musician + wildman Dan Deacon to pull off the series. In addition to the online effort, D&G is renting an indie theatre in Los Angeles to hold a feature screening.
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