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小鸡大师
案例简介：问题: 新型冠状病毒肺炎大流行的爆发导致了全球卫生和经济危机。它导致消费者行为的变化，尤其是在外出就餐方面。随着许多消费者转向送货服务或家庭烹饪方法。挑战: 我们面临的挑战是通过制造兴奋或与竞争对手区分开来来吸引注意力。让肯德基成为点菜时的首要考虑。还提供各种各样的菜单，以抵消在重复订购同一套或促销方面可能产生的无聊。解决方案: 我们介绍，小鸡大师。该活动利用肯德基套餐和交易来创建各种独特的菜单。导致大量的在线对话，行动并为客户带来更高的销售，我们提供了肯德基Masterchick食谱，可以在线下载为PDF版本。结果: 超过1500万的消费者意识到这一活动: 600,000 + 参与赢得了肯德基食谱的8,000下载。Twitter趋势表现: 泰国排名第四，全球排名第18。在活动启动的一个月内推动了15% 的在线销售，这也是在covid大流行的高峰期发生的。泰国Brilliant & milliant为肯德基创建的综合广告，类别为: 食品。
小鸡大师
案例简介：Problem: The outbreak of Covid-19 pandemic results to the global health and economic crisis. It leads to changes in consumer behavior especially in terms of eating out. With many consumers shifting to delivery services or home cooking methods. Challenge: Our challenge was to draw attention by creating excitement or differentiating from our competitors. Making KFC the top of mind when ordering. Also offering a wide variety of menus to offset the boredom that can be created in terms of ordering the same set or promotion repeatedly. Solution: We introduce, Master Chick. The campaign that leverages off KFC sets and deals to create a wide variety of unique menus. Resulting in immense online conversation, action and lead to higher sale for client and we offered The KFC Masterchick cookbook that can be downloaded online as PDF version. Results: More than 15M of consumers were aware of this campaign: 600,000+ engagement earned 8,000 downloads for KFC Cookbook. Twitter Trending Performance: #4 in Thailand & #18 Worldwide. Driving online sales by 15% during the month of the campaign launch which also happened during the peak of the covid pandemic. Integrated advertisement created by Brilliant & Million, Thailand for KFC, within the category: Food.
Master Chick
案例简介：问题: 新型冠状病毒肺炎大流行的爆发导致了全球卫生和经济危机。它导致消费者行为的变化，尤其是在外出就餐方面。随着许多消费者转向送货服务或家庭烹饪方法。挑战: 我们面临的挑战是通过制造兴奋或与竞争对手区分开来来吸引注意力。让肯德基成为点菜时的首要考虑。还提供各种各样的菜单，以抵消在重复订购同一套或促销方面可能产生的无聊。解决方案: 我们介绍，小鸡大师。该活动利用肯德基套餐和交易来创建各种独特的菜单。导致大量的在线对话，行动并为客户带来更高的销售，我们提供了肯德基Masterchick食谱，可以在线下载为PDF版本。结果: 超过1500万的消费者意识到这一活动: 600,000 + 参与赢得了肯德基食谱的8,000下载。Twitter趋势表现: 泰国排名第四，全球排名第18。在活动启动的一个月内推动了15% 的在线销售，这也是在covid大流行的高峰期发生的。泰国Brilliant & milliant为肯德基创建的综合广告，类别为: 食品。
Master Chick
案例简介：Problem: The outbreak of Covid-19 pandemic results to the global health and economic crisis. It leads to changes in consumer behavior especially in terms of eating out. With many consumers shifting to delivery services or home cooking methods. Challenge: Our challenge was to draw attention by creating excitement or differentiating from our competitors. Making KFC the top of mind when ordering. Also offering a wide variety of menus to offset the boredom that can be created in terms of ordering the same set or promotion repeatedly. Solution: We introduce, Master Chick. The campaign that leverages off KFC sets and deals to create a wide variety of unique menus. Resulting in immense online conversation, action and lead to higher sale for client and we offered The KFC Masterchick cookbook that can be downloaded online as PDF version. Results: More than 15M of consumers were aware of this campaign: 600,000+ engagement earned 8,000 downloads for KFC Cookbook. Twitter Trending Performance: #4 in Thailand & #18 Worldwide. Driving online sales by 15% during the month of the campaign launch which also happened during the peak of the covid pandemic. Integrated advertisement created by Brilliant & Million, Thailand for KFC, within the category: Food.
小鸡大师
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Master Chick
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