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斯堪尼亚时钟
案例简介：概要 斯堪尼亚 20 年来首次推出新一代卡车和服务。我们需要向世界各地的司机和粉丝展示新卡车的辉煌，但也包括斯堪尼亚的服务和支持团队。除了实际发布之外，我们还必须传达选择斯堪尼亚的最大优势: 定制解决方案的好处。 结果 时钟成为所有通信部门的中心，吸引了媒体的注意力，传播到所有优先考虑的国际市场。时钟在全球超过 290 篇文章中出现，覆盖了 31 个国家的 3.39亿多人。(基于 Meltwater 的分析工具。) 执行 在 8月和 9月期间，邀请和戏谑在网上和 Facebook 上传播。活动/网站/时钟于 9月20日上线，运行了 24 小时。 战略 时钟证明了新一代的可靠性和斯堪尼亚附带的服务，并成为新卡车的完美 “走秀”。该网站让我们有机会聚集我们的目标群体 (司机、粉丝、卡车司机和来自主要物流公司的买家)。卡车根据它们在时钟中的不同位置进行定制，以便以尽可能好的方式处理它们的任务。对一些人来说，这意味着优化发动机、轮胎牵引和变速箱的高性能。对其他人来说，精确和定时是关键。 活动描述 当你在长途运输中，秒很重要。为了证明新卡车能够胜任这项任务，我们给了他们最大的挑战 -- 时间本身。我们拥有 90 名司机和 14 辆卡车，创造了一个 750.000 平方英尺的时钟。并让它连续运行 24 小时。当卡车被送走时，你可以通过五个不同的相机角度在整个 24 小时内体验活动现场的时钟 -- 让粉丝和卡车司机有机会看到几乎每一寸新卡车。除了实际事件之外,该活动网站还包含强调不同车辆规格等使该项目成为可能的故事片。
斯堪尼亚时钟
案例简介：Synopsis For the first time in 20 years, Scania launched a new generation of trucks and services. We needed to show the drivers and fans all over the world the new trucks in all their glory, but also include Scania’s services and support teams.Apart from the actual launch, we had to communicate the biggest advantage coming from choosing Scania: The benefit of a tailored solution. Outcome The clock came to be the hub in all communication units, and caught the medias attention spreading to all prioritised international markets.The clock was featured in over 290 articles worldwide, reaching more than 339 million people in 31 countries. (Based on the analytic tool Meltwater.) Execution Invitations and teasers were spread online and on Facebook during August and September. The event/website/clock went live on September 20 and ran for 24 hours. Strategy The clock proved the reliability of the new generation and the services that come with Scania - and became a perfect "catwalk" for the new trucks. The website gave us the chance to gather our target groups (drivers, fans, truckers and buyers from major logistics companies). The trucks were tailored depending on their different positions in the clock, in order to tackle their task in the best possible way. For some it meant optimising for high performance in terms of engine, tire traction and gearbox. For others precision and timing was key. CampaignDescription When you’re in long distance transport, seconds matter. To prove that the new trucks were up to the task, we gave them the biggest challenge there is – time itself.With a team of 90 drivers and 14 trucks, we created a 750.000 square foot clock. And kept it running for 24 hours straight. As the trucks were sent off you were able to experience the clock through a campaign site for the whole 24 hours through five different camera angles – giving fans and truckers the chance to see almost every inch of the new trucks.Apart from the actual event, the campaign site also contained feature films highlighting the different vehicle specifications etc that made the project possible.
The Scania Clock
案例简介：概要 斯堪尼亚 20 年来首次推出新一代卡车和服务。我们需要向世界各地的司机和粉丝展示新卡车的辉煌，但也包括斯堪尼亚的服务和支持团队。除了实际发布之外，我们还必须传达选择斯堪尼亚的最大优势: 定制解决方案的好处。 结果 时钟成为所有通信部门的中心，吸引了媒体的注意力，传播到所有优先考虑的国际市场。时钟在全球超过 290 篇文章中出现，覆盖了 31 个国家的 3.39亿多人。(基于 Meltwater 的分析工具。) 执行 在 8月和 9月期间，邀请和戏谑在网上和 Facebook 上传播。活动/网站/时钟于 9月20日上线，运行了 24 小时。 战略 时钟证明了新一代的可靠性和斯堪尼亚附带的服务，并成为新卡车的完美 “走秀”。该网站让我们有机会聚集我们的目标群体 (司机、粉丝、卡车司机和来自主要物流公司的买家)。卡车根据它们在时钟中的不同位置进行定制，以便以尽可能好的方式处理它们的任务。对一些人来说，这意味着优化发动机、轮胎牵引和变速箱的高性能。对其他人来说，精确和定时是关键。 活动描述 当你在长途运输中，秒很重要。为了证明新卡车能够胜任这项任务，我们给了他们最大的挑战 -- 时间本身。我们拥有 90 名司机和 14 辆卡车，创造了一个 750.000 平方英尺的时钟。并让它连续运行 24 小时。当卡车被送走时，你可以通过五个不同的相机角度在整个 24 小时内体验活动现场的时钟 -- 让粉丝和卡车司机有机会看到几乎每一寸新卡车。除了实际事件之外,该活动网站还包含强调不同车辆规格等使该项目成为可能的故事片。
The Scania Clock
案例简介：Synopsis For the first time in 20 years, Scania launched a new generation of trucks and services. We needed to show the drivers and fans all over the world the new trucks in all their glory, but also include Scania’s services and support teams.Apart from the actual launch, we had to communicate the biggest advantage coming from choosing Scania: The benefit of a tailored solution. Outcome The clock came to be the hub in all communication units, and caught the medias attention spreading to all prioritised international markets.The clock was featured in over 290 articles worldwide, reaching more than 339 million people in 31 countries. (Based on the analytic tool Meltwater.) Execution Invitations and teasers were spread online and on Facebook during August and September. The event/website/clock went live on September 20 and ran for 24 hours. Strategy The clock proved the reliability of the new generation and the services that come with Scania - and became a perfect "catwalk" for the new trucks. The website gave us the chance to gather our target groups (drivers, fans, truckers and buyers from major logistics companies). The trucks were tailored depending on their different positions in the clock, in order to tackle their task in the best possible way. For some it meant optimising for high performance in terms of engine, tire traction and gearbox. For others precision and timing was key. CampaignDescription When you’re in long distance transport, seconds matter. To prove that the new trucks were up to the task, we gave them the biggest challenge there is – time itself.With a team of 90 drivers and 14 trucks, we created a 750.000 square foot clock. And kept it running for 24 hours straight. As the trucks were sent off you were able to experience the clock through a campaign site for the whole 24 hours through five different camera angles – giving fans and truckers the chance to see almost every inch of the new trucks.Apart from the actual event, the campaign site also contained feature films highlighting the different vehicle specifications etc that made the project possible.
斯堪尼亚时钟
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The Scania Clock
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