玛吉斯轮胎就如铁人三项运动员维克多奥索金的意志力一样，经久耐磨，坚韧不拔。 Description The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself. Credits Video Production Agency: 29 PRODUCTION, Saint-Petersburg, Russia Creative Director / Director / Producer: Alexander Kuzmichev DOP: Slava Kotov Aerial Services: Sergei Oleinik Composer: Constantine Chistiakov Sound-designer: Nikita Krose Copywriter: Elena Suvorova Photographer: Nikita Seredin Voiceover: David Seys Additional Credits: Ilya Gulin, Mariya Starkova, Arkadiy Drozdov, Victor Osokin, Andrey Provotorov