本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
街上的声音
案例简介：如果海报可以说话，他们会说这条街对所有发现自己的人都是无情的。这就是与Boris Grebenshchikov，Noize MC，Grechka和Kirill Ivanov一起为Nochlezhka慈善组织开展的社交活动。该运动包括两个部分: 1.名人使用AR从街道上的真实海报向观众讲话。 2.为了增加竞选活动的覆盖面，我们为电视和Youtube制作了一个视频，其中 “街头之声” 传达了一个简单的信息: 即使是那些街上说 “这里没人关心你” 的人，也可以在我们的支持下出去。由俄罗斯Great为Nochlezhka创建的综合广告，类别: 公共利益，非政府组织。
街上的声音
案例简介：If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.
The voices of the street
案例简介：如果海报可以说话，他们会说这条街对所有发现自己的人都是无情的。这就是与Boris Grebenshchikov，Noize MC，Grechka和Kirill Ivanov一起为Nochlezhka慈善组织开展的社交活动。该运动包括两个部分: 1.名人使用AR从街道上的真实海报向观众讲话。 2.为了增加竞选活动的覆盖面，我们为电视和Youtube制作了一个视频，其中 “街头之声” 传达了一个简单的信息: 即使是那些街上说 “这里没人关心你” 的人，也可以在我们的支持下出去。由俄罗斯Great为Nochlezhka创建的综合广告，类别: 公共利益，非政府组织。
The voices of the street
案例简介：If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.
街上的声音
暂无简介
The voices of the street
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
