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Peekaboo 面具
案例简介：EntrySummary 韩国是粉尘含量最高的国家之一。在春天，“坏” 级细灰尘的日子逐年增加。对人们来说，最好的行动是戴上面具。然而，根据研究，许多人发现穿上它们既闷又不舒服。研究还表明，10 个孩子中有 7 个没有穿。细灰尘对儿童来说尤其重要，因为他们比成年人呼吸更多，可以吸入更多的灰尘。有没有办法让戴面具的孩子开心？因此，我们想出了躲猫猫面具。我们通过面具教育他们戴面具的必要性。 简要解释 我们需要一种有效的方法来教育韩国的儿童在 “糟糕” 的细尘日戴口罩的重要性。我们升级了日常面具，让自己变得有趣，让佩戴体验变得有趣。我们在面具上印刷了九种有趣的字符，然后用热致变色墨水覆盖了它。当孩子们戴上面具时，他们呼吸的温度改变了面具上的角色。数字自动售货机从韩国气象局收集实时数据。在一个 “糟糕” 的细尘天，屏幕变成了 “糟糕”，运动传感器通过自动播放教育视频内容吸引了孩子们的注意力。剪辑结束后，自动售货机掉落了供孩子们体验的面具。这些经历被制作成一个视频，在首尔的各种媒体频道上播出，提高了对面具必要性的认识。
Peekaboo 面具
案例简介：EntrySummary Korea is one of the countries with the highest level of fine dust. In Spring, days with “bad” level fine dust is increasing by the year. The best action to take for people is to wear a mask. However, according to research, many find it stuffy and uncomfortable to wear them. Research also showed that 7 out of 10 children did not wear them. Fine dust is especially critical to children as they breathe more than adults and can breathe in more dust. Would there be a way to make wearing masks fun for children? Thus we came up with the Peekaboo Mask. Through the mask we educated them about the necessity of wearing masks. BriefExplanation We needed an effective way to educate children in Korea the importance of wearing masks on a “bad” fine dust day. We upgraded everyday masks to be interesting themselves and to make the experience of wearing fun. We printed nine kinds of fun characters on masks and then covered it with a dust face character with thermochromic ink. When children wore them, temperature from their breath changed the character on the mask. The digital vending machine collected real-time data from the Korea Meteorological Administration. On a “bad” fine dust day, the screen changed to “bad” and the motion sensor caught the attention of children by automatically playing educational video content. After the clip, the vending machine dropped masks for the children to experience. These experience were made into a video to be on-aired on various media channels across Seoul, raising awareness of the necessity of masks.
Peekaboo Mask
案例简介：EntrySummary 韩国是粉尘含量最高的国家之一。在春天，“坏” 级细灰尘的日子逐年增加。对人们来说，最好的行动是戴上面具。然而，根据研究，许多人发现穿上它们既闷又不舒服。研究还表明，10 个孩子中有 7 个没有穿。细灰尘对儿童来说尤其重要，因为他们比成年人呼吸更多，可以吸入更多的灰尘。有没有办法让戴面具的孩子开心？因此，我们想出了躲猫猫面具。我们通过面具教育他们戴面具的必要性。 简要解释 我们需要一种有效的方法来教育韩国的儿童在 “糟糕” 的细尘日戴口罩的重要性。我们升级了日常面具，让自己变得有趣，让佩戴体验变得有趣。我们在面具上印刷了九种有趣的字符，然后用热致变色墨水覆盖了它。当孩子们戴上面具时，他们呼吸的温度改变了面具上的角色。数字自动售货机从韩国气象局收集实时数据。在一个 “糟糕” 的细尘天，屏幕变成了 “糟糕”，运动传感器通过自动播放教育视频内容吸引了孩子们的注意力。剪辑结束后，自动售货机掉落了供孩子们体验的面具。这些经历被制作成一个视频，在首尔的各种媒体频道上播出，提高了对面具必要性的认识。
Peekaboo Mask
案例简介：EntrySummary Korea is one of the countries with the highest level of fine dust. In Spring, days with “bad” level fine dust is increasing by the year. The best action to take for people is to wear a mask. However, according to research, many find it stuffy and uncomfortable to wear them. Research also showed that 7 out of 10 children did not wear them. Fine dust is especially critical to children as they breathe more than adults and can breathe in more dust. Would there be a way to make wearing masks fun for children? Thus we came up with the Peekaboo Mask. Through the mask we educated them about the necessity of wearing masks. BriefExplanation We needed an effective way to educate children in Korea the importance of wearing masks on a “bad” fine dust day. We upgraded everyday masks to be interesting themselves and to make the experience of wearing fun. We printed nine kinds of fun characters on masks and then covered it with a dust face character with thermochromic ink. When children wore them, temperature from their breath changed the character on the mask. The digital vending machine collected real-time data from the Korea Meteorological Administration. On a “bad” fine dust day, the screen changed to “bad” and the motion sensor caught the attention of children by automatically playing educational video content. After the clip, the vending machine dropped masks for the children to experience. These experience were made into a video to be on-aired on various media channels across Seoul, raising awareness of the necessity of masks.
Peekaboo 面具
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Peekaboo Mask
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基本信息
- 广告战役： #Seoul Metropolitan Government-互动-1243#
- 广告品牌： Seoul Metropolitan Government
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 韩语
- 媒介平台： 网络
- 获得奖项：
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