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真相外套
案例简介：人造毛皮并不总是人造的。这是真正的狗和猫的皮毛。据估计，每天有 5400 只猫和狗被杀死以获取皮毛。它们是专门为此目的繁殖的，它们的毛皮用于手套、帽子、夹克、鞋子和动物玩具。零售商在不知不觉中出售这些产品，消费者认为这是假的，因此需求保持不变。当谈到虐待动物时，有一个开关因素 -- 你如何让一个可怕的事实为人所知，而不让人们走开？让真相打回家。狗夹克被制作出来并提供给名人主人的狗经常光顾的餐馆。这些夹克凸显了 “人造毛皮” 背后的简单真相，并激发了名人和公众通过推特传播这条信息。夹克里的一个标签呼吁人们通过购买一位知名珠宝商制作的限量版糖勺大师来制作无毛皮的承诺, 所有的收益都捐给了无毛事业
真相外套
案例简介：Faux fur isn't always faux. It's real - real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They're specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind "faux fur", and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free's cause.
Truth Coat
案例简介：人造毛皮并不总是人造的。这是真正的狗和猫的皮毛。据估计，每天有 5400 只猫和狗被杀死以获取皮毛。它们是专门为此目的繁殖的，它们的毛皮用于手套、帽子、夹克、鞋子和动物玩具。零售商在不知不觉中出售这些产品，消费者认为这是假的，因此需求保持不变。当谈到虐待动物时，有一个开关因素 -- 你如何让一个可怕的事实为人所知，而不让人们走开？让真相打回家。狗夹克被制作出来并提供给名人主人的狗经常光顾的餐馆。这些夹克凸显了 “人造毛皮” 背后的简单真相，并激发了名人和公众通过推特传播这条信息。夹克里的一个标签呼吁人们通过购买一位知名珠宝商制作的限量版糖勺大师来制作无毛皮的承诺, 所有的收益都捐给了无毛事业
Truth Coat
案例简介：Faux fur isn't always faux. It's real - real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They're specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind "faux fur", and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free's cause.
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