Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat.The bibs were offered on posters as tear-offs in six different designs in Haagen-Dazs stores and kiosks in Dubai. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.CreditsChief Creative Officer – Kalpesh PatankarAssociate Creative Director – Kapil BhimekarSenior Copywriter – Sambhav KhandelwalEditor – Prathyush KumarAccount Executive – Maria JabbourBusiness Director, Account Management – Darine El KaissiAgency Producer – Vitthal DeshmukhAgency Producer – Shankar ChidambramMarketing Director, General Mills – Azfar Ul IslamMarketing Director, General Mills – Sajjad HussainIllustrator – Stefano MarraIllustrator – Rajish KappadIllustrator – Siddhant JumdeIllustrator – Ola SzmidaIllustrator – Charles A PIllustrator – Tayfun Pekdemir