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飞利浦的声音
案例简介:飞利浦向我们挑战,要求我们定义他们的声音身份,以在声音和音乐上给该品牌一个独特的标记。人们每天如何通过广告,产品和服务来体验品牌是建立业务的核心-声音是必不可少的。我们记录了人体和飞利浦灯泡的样品-它们的创始产品,将它们组合在一起以创建飞利浦仪器。可演奏的乐器提供了一个灵活的声音调色板,这是飞利浦独有的,可以为所有接触点创建音乐或声音,从而提高品牌一致性和强度。
飞利浦的声音
案例简介:Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.
The Sound of Philips
案例简介:飞利浦向我们挑战,要求我们定义他们的声音身份,以在声音和音乐上给该品牌一个独特的标记。人们每天如何通过广告,产品和服务来体验品牌是建立业务的核心-声音是必不可少的。我们记录了人体和飞利浦灯泡的样品-它们的创始产品,将它们组合在一起以创建飞利浦仪器。可演奏的乐器提供了一个灵活的声音调色板,这是飞利浦独有的,可以为所有接触点创建音乐或声音,从而提高品牌一致性和强度。
The Sound of Philips
案例简介:Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.
飞利浦的声音
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The Sound of Philips
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