本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.
The Sound of Philips
案例简介:
The Sound of Philips
案例简介:Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.
暂无简介
The Sound of Philips
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善