Banjoman Films has released ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music.Dermot Malone, Founder and Director at Banjoman Films wrote and directed the film, which draws on the rich history of Dublin’s buskers to parallel the story of Teeling’s brand. Teeling tasked Banjoman Films with creating a piece of content that communicates the message of looking back at the old to inspire the new.The cinematic spot, graded by George K at MPC London with cinematography by Burschi Wojnar, uses stark colour and light contrasts to reflect the evolving narrative. The setting for the film also seeks to reflect the narrative of the brand, paralleling traditional landmarks and contemporary parts of the Irish capital.CreditsClientTeeling WhiskeyCreativeBanjoman FilmsProductionProduction Company: Banjoman FilmsDirector Dermot MaloneProducer Matt D’ArcyDOP Burschi Wojnar1st AD Jim Corr1st AC Charlie Fleetwood2nd AC Sam MulcahySound Op Niall CreavenGaffer Kev FoxBest Boy Noel GreeneArt Director David JonesHair/Make-Up Aitana SilvanaTrainee Sam WhelanCastYoung Busker - Dan MonaghanOld Busker - Mark DevinePost ProductionEditor - Rob HegartyPost Sound - Kevin Breathnach @ Avondale StudiosPost Production - MPC LondonColourist - George KRap Music - Dylan JonesRental HousesCine ElectricSpecial ThanksJames MatherSteve Kenny Ely Bar