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获得历史的新视角

案例简介：描述客户的简报: 在一个远离现代战争现实的国家，教师发现很难为他们的班级量化第一次世界大战所代表的徒劳牺牲。战略是强调博物馆是解决这个问题的一个有吸引力的相关学习工具。通过提请历史教师注意，我们能够将这篇文章的范围扩大到更广泛的学习者群体 -- 有效地利用有限的资源。创意执行: DITSONG: 军事历史博物馆是一个提醒人们如何昂贵和徒劳的战争可以作为防止未来冲突的一种方式的设施。从战略上来说，我们的作品恰恰做到了这一点 -- 以独特而直接的方式量化第一次世界大战期间经历的生命损失。统计数据以一种原始、有效和深刻的个人方式被带入生活。通过这种方式，战争的代价为学习者带来了生命，博物馆被描绘成一个有效和吸引人的学习工具。描述简短/目标的创造性解决方案。简短的解决方案是一种独特的测量距离的卷尺，不是厘米，而是在生活中。这篇文章被分发给约翰内斯堡地区的历史教师，让我们把第一次世界大战的可怕现实生活带给学习者。与此同时，这篇文章向教师宣传了博物馆，作为一种有效的教学工具，可以帮助他们比以前更深入和更现实地学习。尽可能详细地描述结果。邮件的接受者都在情感和理性层面上受到了深刻的影响。一个 graphic 的人类悲剧的图解以一种非常有效的方式让教师和学习者都明白了战争的徒劳。博物馆注意到学校参观的数量显著增加，尤其是第一次世界大战的展览。由于每位教师平均每人带 60 名学生，博物馆的出勤率增加了 80%。

获得历史的新视角

案例简介：Describe the brief from the client: In a country far removed from the reality of modern war, teachers find it difficult to quantify for their classes the futile sacrifice that the First World War represented. The strategy was to highlight the museum as an engaging and relevant learning tool to address this problem. By bringing it to the attention of history teachers, we were able to extend the reach of the piece to a much wider pool of learners - making effective use of limited resources. Creative Execution: The DITSONG: Museum of Military History is a facility that exists to remind people how costly and futile war can be as a way of preventing future conflicts. Strategically, our piece achieves precisely this - quantifying the loss of life experienced during World War One in a unique and immediate manner. Statistics were brought to life in an original, effective and deeply personal manner. In this way, the cost of war was brought to life for learners and the museum portrayed as an effective and engaging learning tool. Describe the creative solution to the brief/objective. The solution to the brief was a unique measuring tape that measured distance, not in centimetres, but in lives. The piece was distributed amongst history teachers in the Johannesburg area, allowing us to bring the terrifying reality of the First World War to life to classes of learners. At the same time, the piece advertised the museum to teachers as an effective teaching tool that could help them to reach their classes on a much deeper and realistic level than before. Describe the results in as much detail as possible. Recipients of the mailer were all deeply affected on an emotional and rational level. The graphic illustration of an immense human tragedy brought home the futility of the War in a highly effective manner amongst teachers and learners alike. The museum noted a marked increase in the number of school visits and the World War One exhibit in particular. With each teacher bringing an average of sixty pupils each, attendance levels at the museum were increased by as much as 80%.