Cinema|短视频,TVC|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

电影

案例简介：当谈到在旅途中购买食物时，很容易同意做大、增加一面或做一顿饭。但是这些不必要的附加功能对我们的健康产生了巨大的影响。作为一个社会，我们需要更多地意识到让我们购买比我们需要的更多的技术。苏格兰食品标准协会与联盟联系，以提高人们对扩大规模的认识。这场由户外数字 6 张纸和三个电视广告组成的综合运动以一种有趣和引人入胜的方式解决了这个严重的问题，并告诉每个人，在升级时, 是说不的时候了。

电影

案例简介：When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. This integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no.