Former Odeon|海报/平面|广告营销案例【ADGuider广告指南】

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前 Odeon

案例简介：两个投影团队引进了 4 名虚拟艺术家应用城市壁画，宣布了在回声竞技场同时举行的 MTV 大奖。整个利物浦市的一系列标志性建筑被用作艺术家的画布。巨大的人群出现，看看他们认为是城市 “文化之城” 计划日程的一部分。某些观众认为艺术家是真实的, 当她认为她看到艺术家从一个很高的高度跌落时，她甚至大声尖叫，但不久之后，她才意识到这只是投影团队更换镜头! 媒体机构: MediaedgeCIA & Kinetic

前 Odeon

案例简介：Two Projection Teams introduce 4 Virtual artists apply urban murals announcing the MTV Awards that were going on simultaneously in the Echo Arena. A whole selection of iconic buildings throughout the city of Liverpool were used as the artists canvas. Huge crowds turn up to see what they think is part of the schedule for the cities "City of Culture" Program. Certain members of the audience think the artists are real, with one even screaming aloud when she thought she saw the artist fall from a great height only to realize shortly after it was simply the Projection Crew changing lenses! Media Agencies: MediaedgeCIA & Kinetic