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小卡尔: SpielBurgers by 72和sunny
案例简介:
小卡尔: SpielBurgers by 72和sunny
案例简介:
Carl's Jr.: SpielBurgers by 72andSunny
案例简介:
Carl's Jr.: SpielBurgers by 72andSunny
案例简介:
小卡尔: SpielBurgers by 72和sunny
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Carl's Jr.: SpielBurgers by 72andSunny
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With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting tonight (March 26), all eyes in the film world are on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant thought it would be fun to change the name of its latest campaign for its Charbroiled Sliders to ‘SpielBurgers.’In a series of short films, Carl’s Jr. essentially burger-ized some of the director’s most famous flicks, by introducing the SpielBurgers with films that recreate iconic scenes from classic movies. In a Jurassic Park tribute, the camera pans out from a jungle shot to view a menacing T-Rex with a burger body. A Jaws short shows a burger-headed shark approaching an innocent swimmer. A Close Encounters of the Third Kind short shows the alien spaceship as a burger, while ET becomes a burger in a basket. There is also a burger preview of Ready Player One.The chain claims on social media that is hasn’t spoken to the director about the promo, but they are “going to try to get his attention.” Carl’s Jr. is showing its support for Ready Player One on Twitter (@CarlsJr) as well as showing the other cheesy tribute films on the platform, while acknowledging that Spielberg hasn’t signed off on the films, but they think “he’s cool with it.”The chain also created a movie poster with one of the SpielBurgers.CreditsBrand: Carl’s Jr.ClientChief Executive Officer: Jason MarkerChief Marketing Officer: Jeff Jenkins SeniorDirector of Brand Communication: Harry MulkeyDigital Director: Meredith MartinBrand Marketing Specialist: Jack RhodesAgency: 72andSunny Founder, Creative Co-Chair: John BoilerExecutive Creative Director: Jason NorcrossGroup Creative Director: Josh FellCreative Director: Jed CohenSr Writer: Drew BurtonSr Writer: Annie ElliottSr Designer: Daran BrossardExecutive Film Producer: Molly McFarlandFilm Producer: Skyler Courter Jr.Film Producer: Kristin BataluccoGroup Brand Director: Haley MazzaBrand Director: Michal DavidSr. Brand Manager: Ali ArnoldBrand Coordinator: Makenna MagarityPartnerships and Legal Director: Keli ChristyPartnerships and Legal Coordinator: Joseph PereiraSpielburgers Production Company: Stoopid Buddy StoodiosDirector: David H BrooksCo-Director: John Harvatine IVDP: Helder K SunProducer: Marie PavlichAssociate Producer: Leigh KellyArt Director: Jeff WhiteProduction Design: Rion VernonLive Action Production Company: HECHO EN 72Director: Josh Fell and Bao TruongDP: Bao TruongSound: Kelly NewmanExecutive Producer: Jonny EdwardsProducer: Christina ConnertonProduction Coordinator: Sean JohnsonEditorial: HECHO EN 72Editor: Grant Lewis and Amanda TuttleAssistant Editor: Ted StanleyExecutive Producer: Saima AwanProducer: Ryan Curtis and Annika VolbertVFX and Finishing: HECHO EN 72Flame Artist: Paul SongLead Animator: Kai KwokExecutive Producer: Saima AwanProducer: Annika Volbert and Caroline AnguianoColor Grade: HECHO EN 72Colorist: Paul ByrneColor Assistants: Ted StanleyExecutive Producer: Saima AwanProducer: Annika VolbertSound Design + Mix: HECHO EN 72Sound Design: Jesse Herrera and Mike LeoneMix: Jesse HerreraAssistant Sound Engineer: Mike Leone Sr.Audio Producer: Erin ReillyJr. Audio Producer: Angela Scherrah
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