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东西是用来用的
案例简介：克拉斯·奥尔森想让你修理更多。在他最新的集成广告系列中，瑞典零售连锁店cas Ohlson鼓励您进行维修而不是扔掉，因为这对环境和钱包都更好。传达的信息是，事情一遍又一遍地被使用。该活动还推出了全新的产品-首先维修套件。 一个工具包，里面充满了聪明的东西，当事故发生时，例如不同类型的胶水，胶带，钉子，垫圈和维修灰泥。该产品可进一步增强cas Ohlson的各种产品，可用于延长您在家中使用的产品的寿命。在影片中，我们跟随一个小女孩玩她最喜欢的玩具，由于主人的坚强爱，她反复面对命运。每天晚上，父亲都会准备玩具，以便玩具一直完整到第二天，并为新游戏做好准备。Cas Ohlson希望通过修复您所拥有的内容来让人们对此进行反思。因为今天很容易扔掉并购买新的而不是修理。该运动还以静止图像表达，其中突出了经过修复的忠实仆人，值得庆祝。该活动是今年春季发布的活动的延续-对您所拥有的东西给予一点爱-也是cas Ohlson对可持续发展的关注的一部分。瑞典国王为克拉斯·奥尔森创作的电影广告，类别为: 零售服务。
东西是用来用的
案例简介：Clas Ohlson wants you to repair more. In his latest integrated campaign, Clas Ohlson - Swedish retail chain - encourages you to repair instead of throwing away because it is better for both the environment and your wallet. The message is that things are there to be used, over and over again. The campaign also launches a completely new product - First repair kit. A kit full of smart things to have when the accident occurs, such as different types of glue, tape, nails, gaskets and repair plasters. A product that further strengthens Clas Ohlson's large range of products you can use to extend the life of what you have at home. In the film, we get to follow a little girl who plays with her favorite toy, who repeatedly faces it's fate due to her owner's tough love. Every night, the father prepares the toy, so that it is whole until the next day and ready for new games. Clas Ohlson wants to get people to reflect on this by fixing what you have. Because it is so easy today to throw away and buy new instead of repairing. The campaign is also expressed in still image where old repaired faithful servants are highlighted as something worth celebrating. The campaign is a continuation of the campaign that was released this spring - Give a little love to what you have - and part of Clas Ohlson's focus on sustainability. Film advertisement created by King, Sweden for Clas Ohlson, within the category: Retail Services.
Things are meant to be used
案例简介：克拉斯·奥尔森想让你修理更多。在他最新的集成广告系列中，瑞典零售连锁店cas Ohlson鼓励您进行维修而不是扔掉，因为这对环境和钱包都更好。传达的信息是，事情一遍又一遍地被使用。该活动还推出了全新的产品-首先维修套件。 一个工具包，里面充满了聪明的东西，当事故发生时，例如不同类型的胶水，胶带，钉子，垫圈和维修灰泥。该产品可进一步增强cas Ohlson的各种产品，可用于延长您在家中使用的产品的寿命。在影片中，我们跟随一个小女孩玩她最喜欢的玩具，由于主人的坚强爱，她反复面对命运。每天晚上，父亲都会准备玩具，以便玩具一直完整到第二天，并为新游戏做好准备。Cas Ohlson希望通过修复您所拥有的内容来让人们对此进行反思。因为今天很容易扔掉并购买新的而不是修理。该运动还以静止图像表达，其中突出了经过修复的忠实仆人，值得庆祝。该活动是今年春季发布的活动的延续-对您所拥有的东西给予一点爱-也是cas Ohlson对可持续发展的关注的一部分。瑞典国王为克拉斯·奥尔森创作的电影广告，类别为: 零售服务。
Things are meant to be used
案例简介：Clas Ohlson wants you to repair more. In his latest integrated campaign, Clas Ohlson - Swedish retail chain - encourages you to repair instead of throwing away because it is better for both the environment and your wallet. The message is that things are there to be used, over and over again. The campaign also launches a completely new product - First repair kit. A kit full of smart things to have when the accident occurs, such as different types of glue, tape, nails, gaskets and repair plasters. A product that further strengthens Clas Ohlson's large range of products you can use to extend the life of what you have at home. In the film, we get to follow a little girl who plays with her favorite toy, who repeatedly faces it's fate due to her owner's tough love. Every night, the father prepares the toy, so that it is whole until the next day and ready for new games. Clas Ohlson wants to get people to reflect on this by fixing what you have. Because it is so easy today to throw away and buy new instead of repairing. The campaign is also expressed in still image where old repaired faithful servants are highlighted as something worth celebrating. The campaign is a continuation of the campaign that was released this spring - Give a little love to what you have - and part of Clas Ohlson's focus on sustainability. Film advertisement created by King, Sweden for Clas Ohlson, within the category: Retail Services.
东西是用来用的
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Things are meant to be used
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