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IGLOO 品牌创建
案例简介：简要解释 我们的挑战是为不喜欢付费电视的人创建付费电视服务!研究表明，我们需要避免谈论技术或功能 (这是我们观众的一个关键话题) 相反，创建一个开放和可访问的品牌，可以捕捉有趣的新西兰家庭的思想和心灵。 描述客户的简报 为新西兰天空电视台的新预算现收现付电视服务创造一个品牌, 专为新西兰家庭设计，他们不考虑全价付费电视套餐，正在寻找更灵活、更具成本效益的服务。为了减轻任何可能的蚕食，身份需要与天空大师品牌有很大的不同。 设计过程 我们没有专注于白色标签产品的有限技术，而是创造了一个名为 “冰屋” 的顽皮、好奇、对家庭友好的 “新物种”。 Igloos 喜欢装扮成他们最喜欢的明星，并在每一个机会娱乐。从他们说的语言 (IGLISH) 到他们喜欢重现的场景，品牌总是努力提高微笑。其结果是一个令人难忘和幽默的视觉和语言系统，非常适合目标受众。 结果 在 IGLOO 上市的短时间内，销售活跃，天空预测它在第一年内可能会有 50,000 用户, 分析师晨星 (Morningstar) 预测，到 2017年，该公司的收入将达到 42 亿美元，利润将达到 7.5 美元。除此之外，这座冰屋还吸引了全球设计界的关注，因其身份、标志和动画作品获得了众多奖项。
IGLOO 品牌创建
案例简介：Brief Explanation Our challenge was to create a pay-TV service for people who don’t like paying for telly! Research showed that we needed to avoid talking about technology or features (a key turn off for our audience) and instead create an open and accessible brand that could capture the minds and hearts of fun loving Kiwi families. Describe the brief from the client Create a brand for a new budget pay-as-you-go TV service from SKY New Zealand, designed for Kiwi families who wouldn’t consider a full priced pay-TV package and are looking for a more flexible and cost effective offer. The identity needed to be substantially different to the Sky Masterbrand in order to mitigate any possible cannibalisation. Design Process Rather than focus on the limited technology of the white label product, we created a ‘new species’ of playful, curious, family-friendly creatures called Igloos. Igloos love to dress up as their favorite stars and to entertain at every opportunity. From the language they speak (IGLISH) to the scenes they love to re-enact, the brand always strives to raise a smile. The result is a memorable and humorous visual and verbal system, perfectly suited to the target audience. Results In the short time IGLOO has been in market, sales are buoyant and SKY has forecast it could have 50,000 subscribers within its first year, while analyst Morningstar has forecast it could hit revenues of $42m and a profit of $7.5m by 2017. In addition to this IGLOO has attracted global attention within the design community, collecting numerous awards for its identity, logo and animation work.
IGLOO BRAND CREATION
案例简介：简要解释 我们的挑战是为不喜欢付费电视的人创建付费电视服务!研究表明，我们需要避免谈论技术或功能 (这是我们观众的一个关键话题) 相反，创建一个开放和可访问的品牌，可以捕捉有趣的新西兰家庭的思想和心灵。 描述客户的简报 为新西兰天空电视台的新预算现收现付电视服务创造一个品牌, 专为新西兰家庭设计，他们不考虑全价付费电视套餐，正在寻找更灵活、更具成本效益的服务。为了减轻任何可能的蚕食，身份需要与天空大师品牌有很大的不同。 设计过程 我们没有专注于白色标签产品的有限技术，而是创造了一个名为 “冰屋” 的顽皮、好奇、对家庭友好的 “新物种”。 Igloos 喜欢装扮成他们最喜欢的明星，并在每一个机会娱乐。从他们说的语言 (IGLISH) 到他们喜欢重现的场景，品牌总是努力提高微笑。其结果是一个令人难忘和幽默的视觉和语言系统，非常适合目标受众。 结果 在 IGLOO 上市的短时间内，销售活跃，天空预测它在第一年内可能会有 50,000 用户, 分析师晨星 (Morningstar) 预测，到 2017年，该公司的收入将达到 42 亿美元，利润将达到 7.5 美元。除此之外，这座冰屋还吸引了全球设计界的关注，因其身份、标志和动画作品获得了众多奖项。
IGLOO BRAND CREATION
案例简介：Brief Explanation Our challenge was to create a pay-TV service for people who don’t like paying for telly! Research showed that we needed to avoid talking about technology or features (a key turn off for our audience) and instead create an open and accessible brand that could capture the minds and hearts of fun loving Kiwi families. Describe the brief from the client Create a brand for a new budget pay-as-you-go TV service from SKY New Zealand, designed for Kiwi families who wouldn’t consider a full priced pay-TV package and are looking for a more flexible and cost effective offer. The identity needed to be substantially different to the Sky Masterbrand in order to mitigate any possible cannibalisation. Design Process Rather than focus on the limited technology of the white label product, we created a ‘new species’ of playful, curious, family-friendly creatures called Igloos. Igloos love to dress up as their favorite stars and to entertain at every opportunity. From the language they speak (IGLISH) to the scenes they love to re-enact, the brand always strives to raise a smile. The result is a memorable and humorous visual and verbal system, perfectly suited to the target audience. Results In the short time IGLOO has been in market, sales are buoyant and SKY has forecast it could have 50,000 subscribers within its first year, while analyst Morningstar has forecast it could hit revenues of $42m and a profit of $7.5m by 2017. In addition to this IGLOO has attracted global attention within the design community, collecting numerous awards for its identity, logo and animation work.
IGLOO 品牌创建
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IGLOO BRAND CREATION
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