Virgin Experience Days has launched its Christmas campaign on social media. The video-led campaign was created on a budget of just £6,000 by the experience gift retailer’s in-house marketing team. Instead of releasing one main advert, the team created a series of four short films focusing on annual festive situations and stresses, celebrating typical Christmas quirks.With so many different experiences appealing to different customers, Virgin Experience Days wanted to deliver optimally to each audience using multiple ads, broken down to different end points, video lengths and edits. The films feature typical festive scenarios, from the Christmas lover who sticks the Michael Bublé album on in September, to the stress of choosing a gift for someone who has everything, or being prepared for the unexpected guest.By targeting sequentially, the team built a campaign with a cumulative effect. The campaign will run across digital and social channels.CreditsCraig Francies, Creative Lead, Virgin Experience DaysChloe Burrell, Video Producer, Virgin Experience DaysRobbie Povey, Copywriter, Virgin Experience DaysFrancesca Craft, Content Strategist, Virgin Experience Days