Magnetic North and the BBC have launched ‘Tomorrow’s World Connections’, an experimental project which explores a new and engaging way for people to discover and explore online A/V content. A prototype for the project is now available on the BBC’s innovation platform BBC Taster.‘Tomorrow’s World Connections’ lets audiences use super-short, five-second long audio/visual snippets to quickly scan and preview longform A/V content. Each short snippet is an entry point to additional content users are likely to be interested in.The project is part of the BBC’s strategy to engage with a younger audience, who expect more sensory, mobile, audio/visual experiences – with a tip of the hat to those that have become accustomed to on Snapchat and Instagram.CreditsAdam Todd - Creative Director - magneticNorthMike Milner - Senior Designer - magneticNorthEliot Fallon - Senior Developer -magneticNorthKatie Day - Producer - magneticNorthTom Hackett - Head of Client Service - magneticNorthChris Sizemore - Executive Editor, BBC Knowledge & Learning Online - BBCLaurence Alexander - Assistant Producer (Tomorrow's World) - BBC