I Can Do Anything: 30|短视频|广告营销案例【ADGuider广告指南】

我可以做任何事情: 30

案例简介：任务和老香料要求你在你的气味中放松加利福尼亚州威尼斯，2012年4月24日: 威尼斯设计/动画/视觉特效工作室任务将一个瘦小的呆子变成一个半神在热闹的新: 45/: 30/: “我可以为世界各地的维登 + 肯尼迪的老香料做任何事情”。现场有一个男人相信他的 “气味”，这让他超越了赛马，驾驶了一辆由沙子制成的德洛里安，并与女演员希瑟 · 格雷厄姆分手。 “我可以做任何事情” 打开一个男人把止汗盒式磁带放进一个旧香料容器形状的随身听。然后，我们看到这个瘦小的人举着哑铃，一边听并重复一遍励志磁带，“我是最好的。我有强壮的肌肉和凉爽的头发。“这个人奇迹般地长出了肌肉和史诗般的玉米。接下来，他被要求重复一遍，“我有一群复杂多样的朋友。“ 我们看到我们的英雄和穿着金色长袍和闪闪发光的斑马套装的男人在一起。“我有一辆对环境负责的运动轿车，” 这款轿车让他坐在桑迪 · 德洛里安 (sandy DeLorean) 的车里，喝的是同样由沙子制成的汽水杯。接下来，他 “和希瑟 · 格雷厄姆分手，因为我需要我的空间”，这让他困惑不已，“等等，什么？” 格雷厄姆本人。“我赢得了所有的运动，” 我们的人展示了用开玩笑的方式超越赛马。这个位置在老香料的冠军线上接近，周围环绕着金色奖杯和标签 “相信你的气味”。" 该任务在 “我可以做任何事情” 上的视觉特效工作非常广泛: 英雄的面部替换，火焰套装增加火花，德洛雷安的下降沙子, 在赛马场合成了各种人群板块，并在绿色屏幕上对骑师和跑步英雄进行了多层合成。此外，特派团负责各种 FX 平板之间的颜色整合，以及二级颜色分级和渐晕。该活动还包括: 15 “永远不再”，其特点是一名男子因腿部受伤而痊愈，并具有新发现的飞行能力。关于任务 Mission 是一家专注于商业、电影和数字内容的高端视觉效果精品店。它位于加利福尼亚州威尼斯流行文化中心的中间，被称为阿博特 · 金尼。凭借业内一些最具创意和经验丰富的艺术家的才华，与最新的工具和一流的制作人员合作, 使命是合作伙伴的一个精益和动态的动力，可以部署到你的创作过程中。从概念化、预演和现场监督，到 2d 和 3d 视觉效果工作和设计，再到最终掌握，任务带来了智能, 美丽和高效的组件，你的项目的每一个视觉维度。

我可以做任何事情: 30

案例简介：THE MISSION AND OLD SPICE ASK YOU TOBELIEVE IN YOUR SMELLF Venice, CA, April 24th, 2012: Venice-based design/animation/VFX studio The Mission transforms a skinny dork into a demigod in the hilarious new :45/:30/:15 “I Can Do Anything” for Old Spice out of Wieden+Kennedy, Worldwide. The spot features a man believing in his ‘smellf,’ which enables him to outpace racehorses, drive a DeLorean made of sand and break up with actress Heather Graham. “I Can Do Anything” opens on a man popping an antiperspirant cassette tape into an Old Spice container-shaped Walkman. We then see the wafer-thin man lifting dumbbells while listening to and repeating from a motivational tape, “I am the best. I have big muscles and cool hair.” The man miraculously grows both muscles and epic cornrows. Next, he’s asked to repeat, “I have a sophisticated and diverse group of friends.” We see our hero with men in golden robes and sparkler-enhanced zebra suits. “I own an environmentally responsible sports sedan,” which places him in a sandy DeLorean drinking from a soda pop cup—also made of sand. Next, he’s “Breaking up with Heather Graham because I need my space,” which prompts a baffled “Wait, what?” from Graham herself. “I am winning all the sports,” shows our man outrunning racehorses with a jokey ridding piggyback. The spot closes on Old Spice’s Champion line surrounded by golden trophies and the tag, “Believe In Your Smellf.” The Mission’s VFX work on “I Can Do Anything” was extensive: face replacement on the hero, added sparks to the flame suit, added falling sand to the DeLorean, composited various crowd plates at the horserace and did a multi-layer composite of the jockey and running hero on green screen. Additionally, The Mission was responsible for the color integration between various FX plates, and secondary color grading and vignetting. The campaign also includes the :15 “Never Again,” which features a man healed from a leg injury with a newfound ability to fly. About The Mission The Mission is a high-end visual effects boutique specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA. With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process. From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.