Strategy Brand Relevance:Geometry Global is a company that activates brands.Choice of campaign elements:To do so for our own company, a guerilla/experiential activation which became a talking point and was shared virally.Our target audience: Local, regional and international clients and colleagues and the industry at large.Approach: We harmonized the railings of Paris to make them ring out with a positive message for the year to come.A refreshing and poetic act, communicating the message that, despite the context, we remain a creative and resourceful company. Campaign Description PARIS RESONNEBy way of a New Years greeting, we thanked all those who supported us during the events of November 2015. By harmonizing railings across Paris, we made them ring out with a positive message for the year to come, and shared a little music which rang out from the heart of the city. Synopsis Brief: Develop a New Year greeting and message for our company.Objective : Create a personal and positive 'creative' image locally, regionally and internationally, towards our clients and our (own) network.A mandatory: Typically FrenchBudget : 2000 euros Outcome Value added to brand/consumer:This sensitive and touching gesture spread across our and our clients networks globallyReach/cultural impact/Achievement against brief:+ 5 million views (Global Facebook, YouTube, our agency network social channels). PR, Blogs and press coverage in French and international consumer and marketing media. Execution Design elements and their integration:The sound of familiar festive music was our primary 'design' element.Design touch points:Railings across the city (including landmarks such as The Louvre, Jardin du Luxembourg, Eiffel Tower…) Materials, style elements, design choices:Railings, clamps, wooden batons and our coworkers and their families built and played the music.Design development and process:With the support of a classical musician, railings were clamped to deliver different musical notes. various materials were experimented with until we discovered the perfect pitch and sound.Scale:Multiple locations across Paris on one day using 55 people (employees/their families).