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游泳运动员
案例简介：EntrySummary 荷兰有 950万名活跃的体育爱好者。170万的运动员是需要额外支持的残疾人。Fonds geconvenapte Sport (残疾人运动基金会) 致力于通过招募财政援助来支持这一群体，进而向体育协会提供补贴，以购买定制材料或进行结构调整。关于残疾人体育，外界总是认为体育表现本身。我们没有意识到的是，这些运动员甚至需要付出额外的努力来进行他们的运动。锻炼的道路几乎是一项运动; 当他们没有得到适当的帮助或正确的设施时。这种努力通常是如此之大，以至于许多残疾人放弃了。这是一个问题: 不仅因为体育锻炼很重要，还因为社会方面。当然，这适用于每个人，但尤其是对这个群体来说，这更重要。 简要解释 我们看到游泳者如何在水中潜水，以及他如何用有力的击球动作。当我们看到运动员错过了双腿时，这项运动的表现更加令人印象深刻。出现了一条文字: “你觉得这令人印象深刻吗？” 接着是: “这个怎么样？” 电影可以追溯到我们看到同一个人的时候。这一次他坐在轮椅上，试图打开一座建筑的前门。在电影的其余部分，我们可以看到他是如何克服游泳池建筑群中的各种障碍的。楼梯，更衣室，淋浴。在他最终到达起点之前，这是一条艰难的道路，为他的实际运动做好了准备。出现了一条文字: “让我们让每个人都可以参加体育运动。” 这让天真的观众睁开眼睛。通过播放观众印象深刻的东西，然后突出更大但未知的成就。
游泳运动员
案例简介：EntrySummary In The Netherlands there are 9.5 million active sports enthusiasts. 1.7 million of these athletes are people with disabilities who need additional support. Fonds Gehandicapte Sport (Foundation for Handicapped Sporters) is committed to this group by recruiting financial aid, in turn providing subsidies to sport associations to purchase customized materials or perform structural adjustments.Concerning disabled sports, the outside world always thinks of the sport performance itself. What we don’t realise is that extra effort is required from these athletes to even play their sport. The road to exercise is almost a sport; when they don’t receive the proper help or the right facilities. The effort is usually so great, that many disabled people quit.And that's a problem: not only because physical exercise is important, but also due to the social aspect. That applies, of course, to everyone, but especially for this group it is even more important. BriefExplanation We see how the swimmer dives in the water and how he moves with powerful strokes. This sport performance becomes even more impressive when we see that the athlete misses both legs. A text appears: ‘Think this is impressive?’ Followed by: ‘How about this?’The film goes back in time where we see the same man. This time in a wheelchair, while he tries to open the front door of a building. Throughout the rest of the film we see how he overcomes various hurdles in the swimming pool complex. The stairs, in the locker room, in the shower. It's a tough road before he eventually arrives at the starting block, ready for his actual sport. A text appears: ‘Let's make sports accessible to everyone.’We open the eyes of the naive viewer. By playing on what the viewer finds impressive, and by then highlighting the bigger, yet unknown achievement.
The Swimmer
案例简介：EntrySummary 荷兰有 950万名活跃的体育爱好者。170万的运动员是需要额外支持的残疾人。Fonds geconvenapte Sport (残疾人运动基金会) 致力于通过招募财政援助来支持这一群体，进而向体育协会提供补贴，以购买定制材料或进行结构调整。关于残疾人体育，外界总是认为体育表现本身。我们没有意识到的是，这些运动员甚至需要付出额外的努力来进行他们的运动。锻炼的道路几乎是一项运动; 当他们没有得到适当的帮助或正确的设施时。这种努力通常是如此之大，以至于许多残疾人放弃了。这是一个问题: 不仅因为体育锻炼很重要，还因为社会方面。当然，这适用于每个人，但尤其是对这个群体来说，这更重要。 简要解释 我们看到游泳者如何在水中潜水，以及他如何用有力的击球动作。当我们看到运动员错过了双腿时，这项运动的表现更加令人印象深刻。出现了一条文字: “你觉得这令人印象深刻吗？” 接着是: “这个怎么样？” 电影可以追溯到我们看到同一个人的时候。这一次他坐在轮椅上，试图打开一座建筑的前门。在电影的其余部分，我们可以看到他是如何克服游泳池建筑群中的各种障碍的。楼梯，更衣室，淋浴。在他最终到达起点之前，这是一条艰难的道路，为他的实际运动做好了准备。出现了一条文字: “让我们让每个人都可以参加体育运动。” 这让天真的观众睁开眼睛。通过播放观众印象深刻的东西，然后突出更大但未知的成就。
The Swimmer
案例简介：EntrySummary In The Netherlands there are 9.5 million active sports enthusiasts. 1.7 million of these athletes are people with disabilities who need additional support. Fonds Gehandicapte Sport (Foundation for Handicapped Sporters) is committed to this group by recruiting financial aid, in turn providing subsidies to sport associations to purchase customized materials or perform structural adjustments.Concerning disabled sports, the outside world always thinks of the sport performance itself. What we don’t realise is that extra effort is required from these athletes to even play their sport. The road to exercise is almost a sport; when they don’t receive the proper help or the right facilities. The effort is usually so great, that many disabled people quit.And that's a problem: not only because physical exercise is important, but also due to the social aspect. That applies, of course, to everyone, but especially for this group it is even more important. BriefExplanation We see how the swimmer dives in the water and how he moves with powerful strokes. This sport performance becomes even more impressive when we see that the athlete misses both legs. A text appears: ‘Think this is impressive?’ Followed by: ‘How about this?’The film goes back in time where we see the same man. This time in a wheelchair, while he tries to open the front door of a building. Throughout the rest of the film we see how he overcomes various hurdles in the swimming pool complex. The stairs, in the locker room, in the shower. It's a tough road before he eventually arrives at the starting block, ready for his actual sport. A text appears: ‘Let's make sports accessible to everyone.’We open the eyes of the naive viewer. By playing on what the viewer finds impressive, and by then highlighting the bigger, yet unknown achievement.
游泳运动员
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The Swimmer
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