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马尔德隆酒店: 都柏林阳狮拯救一个Tenner
案例简介:
马尔德隆酒店: 都柏林阳狮拯救一个Tenner
案例简介:
Maldron Hotels: Save a Tenner by Publicis Dublin
案例简介:
Maldron Hotels: Save a Tenner by Publicis Dublin
案例简介:
马尔德隆酒店: 都柏林阳狮拯救一个Tenner
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Maldron Hotels: Save a Tenner by Publicis Dublin
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Publicis Dublin has created a quirky campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’.When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’, you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which shows a man suspended from a helicopter, saving a tenor from a rather distressing situation.This campaign also includes digital display and a 30-second radio ad.CreditsCreative Director: Eddie GardnerCopywriter: Peter DobbynAgency Producer: Rachel MurrayAccount Director: Jeremy StanleyAccount Manager: Kate McKennaDirector: Bob GallagherProducer: Zlata FilipovicSound: Will FarrellGroup Brand Manager: Gillian Pierce
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