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灾难巧克力-苦而甜
案例简介：每天都有许多种灾难发生。人们厌倦了全球变暖。引起人们对全球变暖问题的关注。我们摒弃了传统的宣传。在Dae By Day的商店中，我们根据全球变暖问题推出了名为 “灾难巧克力” 的有限沙漠。甜巧克力在视觉和味觉之间产生冲突。因此，消费者不仅可以享受巧克力，还可以感受到地球遭受的痛苦。我们希望通过冲突感给消费者留下深刻的印象。由台湾Heartbeat Creative Lab为Dae Day创建的综合广告，类别包括: 糖果，小吃，非酒精饮料。
灾难巧克力-苦而甜
案例简介：There are many kinds of disasters happening every day. People are tired of global warming . To arouse people’s attention to global warming issue. We discarded traditional propaganda. In the shop of Dae By Day, we launched the limited desert called “Disaster Chocolate”, based on the issue of global warming . Sweet chocolate creates conflicts between vision and taste. So consumers can not only enjoy chocolate but also feel the pain that the earth suffers from. We hope to impress consumers by the sense of conflict can impress. Integrated advertisement created by Heartbeat Creative Lab, Taiwan for Dae By Day, within the categories: Confectionery, Snacks, Non-Alcoholic Drinks.
Disaster Chocolate-Bitter and Sweet
案例简介：每天都有许多种灾难发生。人们厌倦了全球变暖。引起人们对全球变暖问题的关注。我们摒弃了传统的宣传。在Dae By Day的商店中，我们根据全球变暖问题推出了名为 “灾难巧克力” 的有限沙漠。甜巧克力在视觉和味觉之间产生冲突。因此，消费者不仅可以享受巧克力，还可以感受到地球遭受的痛苦。我们希望通过冲突感给消费者留下深刻的印象。由台湾Heartbeat Creative Lab为Dae Day创建的综合广告，类别包括: 糖果，小吃，非酒精饮料。
Disaster Chocolate-Bitter and Sweet
案例简介：There are many kinds of disasters happening every day. People are tired of global warming . To arouse people’s attention to global warming issue. We discarded traditional propaganda. In the shop of Dae By Day, we launched the limited desert called “Disaster Chocolate”, based on the issue of global warming . Sweet chocolate creates conflicts between vision and taste. So consumers can not only enjoy chocolate but also feel the pain that the earth suffers from. We hope to impress consumers by the sense of conflict can impress. Integrated advertisement created by Heartbeat Creative Lab, Taiwan for Dae By Day, within the categories: Confectionery, Snacks, Non-Alcoholic Drinks.
灾难巧克力-苦而甜
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Disaster Chocolate-Bitter and Sweet
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